big apps, big data, and why "connected things" are not the iot

Big Apps, Big Data, and Why

"Connected Things" are not the IoTBrian Mulloy

@landlessnessSeptember 25, 2014

Today’s speaker

Brian MulloyApigee

© 2014 Apigee Confidential – All Rights Reserved 3

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Tire Sensor and Smartphone

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Tire Sensor and Air Compressor

AIR$1

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Laptop, Glasses, Smartwatch and Smartphone

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Laptop, Glasses, Smartwatch and Smartphone

Unconnected versus

Hyper-connected?

8

Or Something Deeper?

9

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What are the dumb questions?

What's the diameter of the Internet of Things?

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How do we make it smaller?

13

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How the diameter of the social web gets smaller

APIs + Delegated Auth

=

Recombinant Devices

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From Connected Things to IoT

AIR$1

AIR$1

Metcalfe’s LawValue = O(n2)

Developers are the key

18

DeveloperUser Device

APIs

IoT

appsAPI team Backend

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Connected devices Software developers

• 2013: 6 billion

• 2018: 20 billion

• 333% increase

Source: Business Insider Intelligence - The Internet Of Everything: 2014

• 2013: 18 million

• 2019: 26 million

• 45% increase

Source: Evans Data Corporation - Global Developer Population and Demographic Study 2013

Too many devices, too few developers

MISSING:

34 million software developers

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IoT systems are a complex combination of web, app and embedded systems

23

Things language

Internet languages

The promise: everything is connected

The reality: unnerving

Today:

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• Multiple experiences• Multiple apps• Multiple developers

• Multiple devices

Things go from bad …

app app app app

… to worse

app app app appapp app app

727272

app

cloud

Tomorrow:

29

• One experience• One big app• One ecosystem

• Multiple devices

Multiple devices

app app app appapp

72

app app

One experience

app app app appapp

72

app app

One Experience

One big app

app app app appapp

72

app app

One experience

One big app

(Powered by APIs)

app app app appapp

72

app app

One experience

One big app

(Powered by APIs)

Nike insight on IoT

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From Nike FuelBand…

Exclusive: Nike fires majority of FuelBand team, will stop making wearable hardware

“Nike is gearing up to shutter its wearable hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker”

-CNETApril 18, 2014

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…To Nike Fuel Lab

FIRST LOOK AT THE NIKE+ FUEL LAB IN SAN FRANCISCO

“Today, Nike opens its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city's SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measuring activity.

Nike plans to publish the Nike+ API, making it available to any developer who has a relevant product idea using the NikeFuel currency.”

-Fast CompanyApril 10, 2014

© 2014 Apigee Confidential – All Rights Reserved 37

Nike’s ecosystem

Fuel Lab

developerAthlete

Nike+

APIs

New hardware

apps

Nike

API teamNike+

systems

Nike triumphantly enters the IoT

ecosystem

Photo credit:https://www.flickr.com/photos/xerones/4102033601

APIs

Adaptiveplatform

Improve

Connect

Scale

Big dataBig apps

Learn

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Join:IoT Craft

Google Group

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Google Group

Today’s speaker

Brian MulloyApigee

Thank you

Sept. 25, 2014

Please Follow @zettajs

Brian Mulloy

@landlessness