bfi presentation july 2014

ENHANCED CREATIVITY IN PRACTICAL PRODUCTION

ANDY WALLIS

OVERVIEW

• A few strategies

• Task

• Reflection

BREAK FROM THE NORM

https://www.youtube.com/watch?v=Wbkzk5KQrd8

http://imogenrenshawa2mediablog.blogspot.co.uk/

SET LIMITS• For small exercises, little short practical tasks help to

build skills:

• Recreate 20 seconds of a music video – set genre

• Examine artists and photographers

• Experiment with lighting in a small space with objects

• Promotional titles

• Record and manipulate foley sound

• Film an excerpt from a novel

• See Pete’s Media Blog for lots of ideas http://petesmediablog.blogspot.co.uk/2014/03/production-work-almost-there-part-1.html

TECHNOLOGY

Let students play with the equipment and make mistakes

Ctrl S + Ctrl Z

PLUG INS

There are lots of free plug ins for Premiere, After Effects, Final Cut etc. online.

Layer over footage and manipulate them

TEACH THEMSELVES

psd.tutsplus.com

www.videocopilot.net

EXPECT CREATIVE EXCELLENCEBreak away from the familiar, but keep hold of it

Show them a lot of films/music videos that are out of their comfort zones

Be honest with students

Get them to practice… A LOT

Edit each other’s work

Work independently

Aim for the best and show them the best

LEARN FROM EACH OTHER AND BE

A PRODUCER OF MEDIA YOURSELF

Tas

k

BRIEF• One genre

• One line of dialogue

• One location to appear as two locations

• All objects to be used

• Improvised lighting

• Audio provided to be used and edited

• Minimum of 25 shots

ashfieldmediastudies.blogspot.co.uk

www.youtube.com/user/AshfieldMedia/