beyond traditional m2m to the internet of things john ...€¦ · development core m2m/iot services...

Beyond Traditional M2M tothe Internet of Things

John Canosajohn.Canosa@thingworx.com

Beyond Traditional M2M tothe Internet of Things

John Canosajohn.Canosa@thingworx.com

The 1st Application Platform for the Connected World that….

Enables Users to Develop and RunM2M and Internet of Things Applications

10X Faster

ThingWorx RapidApplicationDev.Platform

SimplifiedDevelopment

Core M2M/IoTServices Built-in

Low Risk & Cost Simple Business

Integration Catalyzes

Innovation

Result:Accelerating

Pace ofM2M/IoT

CloudSocial

ThingWorx – Complete and Desiged for Purpose

The NetworkThe Network

Sensors,Devices &Equip.

ThingWorx RapidApplicationDev.Platform

SimplifiedDevelopment

Core M2M/IoTServices Built-in

Low Risk & Cost Simple Business

Integration Catalyzes

Innovation

Result:Accelerating

Pace ofM2M/IoT

Big DataEnterprise

Connected Sensors & Devices“Smart” Applications

Connected IndustriesConnected Operations

Our Customers/Markets

Connected Sensors & Devices“Smart” Applications

Connected ProductsRemote Service & Analytics

Connected IndustriesConnected Operations

• Smart Agriculture• Smart Cities• Smart Grid• Structural Monitoring• Environmental Sensors• Transportation• Smart Water• Smart Buildings• Smart Ranching

• Medical Devices• Manufacturing• Mining• Construction• Public Safety• Industrial Equipment• Consumer Products

• Automotive• Life Sciences• Oil & Gas• Food & Beverage• Manufacturing• Retail

M2M?IOT?

The Topic At Hand

IOT?WTF?

*Why the fuss?

The good news is that peopleare stopping to use the term

“M2M”The bad news is that they are

just substituting it withanother meaningless acronym.

The good news is that peopleare stopping to use the term

“M2M”The bad news is that they are

just substituting it withanother meaningless acronym.

When is the last time youheard

someone talk about the

“Internet of Business”or

“Internet of People”

When is the last time youheard

someone talk about the

“Internet of Business”or

“Internet of People”

4. Business ModelReinvention

3. New SCP BasedRevenue Streams

This is All Just Phases of an OngoingFundamental Transformation of Business

3. New SCP BasedRevenue Streams

2. ProcessOptimization

1. FunctionalEnhancements

Increased customerintimacy

Fast resolution of problems Faster identification/diagnostics Solve more online Right parts on first visit

Phase 1: Functional Enhancements

Proactive Service Identify problems early or prevent them entirely Solve problems before it impacts the customer

Fast resolution of problems Faster identification/diagnostics Solve more online Right parts on first visit

Predictive maintenance Integrated service chain Spare part management

Service

Increased prod. Quality Serviceability New product design

R & D

Phase 2: Process Optimization

Better feature selection Introduce new services Better understanding of the

customer

Marketing Cross sell and up sell Better understanding of

customer satisfaction Flexible warranty structure

Sales

Phase 3: New Smart Connected Product BasedRevenue Streams Through Data Driven Services

Online QA/QC Peer group performance metrics Regulatory Compliance

Realtime Performance Planning Site Operations Management Data Driven Consulting Services

Connected Product Platform

PLM ALM SCM SLM RSM QA Others

Devices become a new “deliverychannel” for services and applications New services you can now offer, thatyou could not do without deviceconnectivity Extending your ecosystem Metcalfe’s Law of expanding networkvalue

Phase 4: Business Model Reinvention

Devices become a new “deliverychannel” for services and applications New services you can now offer, thatyou could not do without deviceconnectivity Extending your ecosystem Metcalfe’s Law of expanding networkvalue

OEMCopier manufacturer

Example 1: Delivering Multiple AffiliatedServices through Copiers

Copier

1) Person enters FedEx tracking code

Internet

American Airlines

Wall St. Journal

3) Selects proper vendor(Web services)

Medical Device atHospital/Lab Site Third Party

AnalysisService

Example 2: Medical Devices Become DataBrokers to Provide On-Demand Services

2) Equipment providesresults and suggestedadditional analysis

1) Technician runs a test

Internet

Summary: It’s the Internet of Things, People,Business, Services, Collaboration, …

In other words:It’s Your Entire Business

In other words:It’s Your Entire Business