beyond linkedin
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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Going BeyondLinkedIn
How Smart Recruiters Find Today’s Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get In Touch
Mike Walsh
Sr. Product Marketing Manager
Mike.Walsh@Glassdoor.com@MikeNWalsh
Matt Charney
matt@recruitingblogs.com
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
What LinkedIn Delivers
What Today’s Candidates Care About
Influencing the Candidate
5 Strategies for Recruiting Beyond LinkedIn
– Get Creative With Search
– Target More Effectively
– Find Next Generation Talent
– Use Your Resources and Optimize
– Get Social
Questions?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Why Do People
Use LinkedIn?
To network
To look for a job
Marketing/communication
Search for professional
talent
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Challenges
Limited to business
professionals
Many people aren’t
interested in finding a new
job or being contacted
Limited information for
potential candidates to get
to know your company
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
How do you
reach
EVERYONE
who is open to
a new job
opportunity?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Reach Candidates Where They Are Researching Companies
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
What Candidates Care About
Awareness (not aware)
Consideration (informed)
Interview (prepared)
Offer (invested)
Hire (quality hire)
Candidate is made aware of an opportunity
Candidate researches and considers the opportunity
Candidate prepares for the interview process
Candidate decides whether to accept or decline an offer
Candidate becomes an employee and posts a review
LinkedIn InMail
GlassdoorMonster
Company & CEO Ratings
Open PositionsEmployee Reviews
Interview Reviews
Interview Questions
Salary Comparison
Benefits Review
Employee Review
Indeed
Headhunter SEO
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Today’s Candidates Seek Transparency and
Authenticity in their Job Search
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
51% of new employees today
have buyer’s remorse
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Say reviews from
employees influence
their job decision95%
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
69% of job seekers would not take a job with a
company that had a bad reputation...
Even if they were unemployed!
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
How do you
influence job
seekers at the
point of career
decision?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Be Real and Get Your Employees Onboard
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Showcase Your Employer Value Proposition
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5 Strategies for Recruiting Beyond LinkedIn
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
3.) Find the Next Generation of Talent
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
4.) Use Your Resources & Optimize
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5.) Get Social
Networking and
Events
Highlight the good
on career site and
social media
Glassdoor
Profile
Career Sites
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Find Today’s Candidates Where They Are Looking for Jobs
Non-Traditional Talent Is Not on LinkedIn
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Gain More Than Just the Employer’s Perspective
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Fastest Growing Recruitment Site
6Mcontent
300Kcompanies
15Mjobs
190countries
24Mmembers
the most trusted place for
today’s candidates to research
companies and search for jobs
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
Monthly Traffic Growth
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get In Touch
Mike Walsh
Sr. Product Marketing Manager
Mike.Walsh@Glassdoor.com@MikeNWalsh
Matt Charney
matt@recruitingblogs.com
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