beyond googlemania: apps, tools, widgets and social media

Beyond

GooglemaniaApps, tools, widgets

and social media.

The newest traffic rules

for your website.

Get visitors and make money!

Florin Campeanu, / Rentrop&Straton / Beyond Googlemania / SIPA UK's 16th Annual Conference, 20101

What my team did?

q 12 portals (10 free, 2 paid membership),

q 457 Landing Pages (having a .ro domain)

q SEO: 100 keywords in Top 10 on Google

Romanian organic search

q 3 e-bookstores,

q 23 free e-newsletters (11 daily, 12 bi-

weekly),

q 4 business blogs,

q 8 niche forums,

q 1,500,000 unique visitors/month,

q 180,000 Double OPT-IN e-mail addresses

q 1,000,000 euro in online sales in 2009

Florin Campeanu, / Rentrop&Straton / Beyond Googlemania / SIPA UK's 16th Annual Conference, 20102

Who am I?

General Manager of

Rentrop&Straton -

Publishing House and

Consultancy Group

a Romanian-German

joint-venture

company, member of

VNR - Verlag für die

Deutsche Wirtschaft

Network

I hate Google!

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20103

"I think about Google all the time - keywords, backlinks, SEO

strategies... What will Google think if I do this? Will Google like

that? What if that makes Google mad? I don't want to upset

Google!

But I hate that I HAVE to do that! Google's looming Google-icious

omnipresence gets on my nerves and under my skin, and I hate

myself for having to love Google, especially when Google gives no

evidence of loving me in return. Some days it seems like Google

loves me, and other days, Google turns all fickle and ignores me

for no apparent reason. It's maddening!

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20104

Some days, I just want to break up with Google. I want Google to

take all his stuff and get out, and leave me alone with my own quiet

life. And I can make my place just the way I like it, without having to

worry about what Google will think.

But then I'm jerked back to reality. I can't live without Google.

Nobody will like me if Google doesn't like me. I'm nothing without

Google.

And then I'm back to where I started. I hate myself for loving

Google. I hate Google for making me love him. Google, come back!

I didn't mean it! Call me!” - http://best.i-hate-google-stuff.ever.com/

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20105

Quick survey / How your online “way” looks like:

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20106

A

C

B

So, What Can You Do If Google Doesn’t

Like You?

OR

How To Double Your Website Traffic If You

Are a Google Guru?

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20107

A Website Visitor Is a

Terrible Thing To Waste

So, make him/her come back

today, tomorrow, the day after tomorrow…

everyday!

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20108

HOW?

Good and fresh content everyday

E-newsletters

Social Media

Affiliate Marketing

Comments

Forums (Communities)

Apps

Widgets

RSS

Blogs

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20109

An internet user visits, in average, 5 times a day a

news website.

Are you a news website?

No?

Then You Have To Be One!

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201010

Learn from the best: the secrets of

Amazon

https://widgets.amazon.com/

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201011

Change the world into your

website world: communities,

forums, RSS, blogs

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201012

The main benefit?

The visitors find everything

they need on your website.

And they’ll come back to see

what’s new!

So what is Twitter

(and Facebook, and LinkedIn, and

MySpace and…)

good for?

Can you still afford to ignore

social media?

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201013

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201014

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201015

• Testing Testing

Testing

16

1060 friends

157 fan pages

51 groupsFollowing 325

Followers 915

159

connections 15 clips

37 games

Social tools enable people self-expression

* Special thanks to Michael Gotta and Alice Wang

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201017

Twitter, Facebook

The “Social” meThe “Business” me

LinkedIn

Social Media

“Social media is like teen sex...

Everyone wants to do it.

Nobody knows how.

When finally done…

there is surprise it’s not better.”

Avinash Kaushik - Analytics Evangelist & Author, (Via Twitter)

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201018

* Special thanks to Andrew Palmer

Now serious…

Social Media is Conversation

Conversation leads to Relationships.

Relationships Lead to the Strengthening of the

Brand.

A Strong Brand Leads to Conversion and a

Successful Company.

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201019

* Special thanks to Andrew Palmer

Social Media in 5 steps

Act: Do something (even mistakes) is always better than do nothing

Always Listen: You don’t have to dominate the conversation (“To talk much and arrive nowhere is the same as climbing a tree to catch a fish”. Chinese Proverb)

Connect: Make new friends and keep the old ones

Try to Create Value: Find the best ways to interact with your

audience

Measure: Social Media Marketing is knowing what you want to get

from the Social Media channel

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201020

MyAlerts Tool: how to transform one time

website visitors into permanent visitors.

And monetize them.

Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201021

Alerter RS

It allows us to send information instantly to an unlimited numbers of users. Alerter RS is a real time communication tool. It’s Web 2.0 for the RSS

Instant benefits:1. Maximum responsiveness 2. Send unlimited messages 3. Fully customizable 4. Ability to schedule alerts 5. Ability to send text & pictures, surveys, and video 6. Wide kind of reports

Results:From 15% to 25% more visitors per day for accounting, labor law, business ideas, juridical, and HR portals. 35,000 unique downloads in 6 months.

So… Do You Still Need Google?(Yes)

Questions

22

23

Florin Campeanu,

General Manager, Rentrop&Straton Romania

florin@campeanu.ro

@florincampeanu

http://ro.linkedin.com/in/florincampeanu