beyond googlemania: apps, tools, widgets and social media
TRANSCRIPT
Beyond
GooglemaniaApps, tools, widgets
and social media.
The newest traffic rules
for your website.
Get visitors and make money!
Florin Campeanu, / Rentrop&Straton / Beyond Googlemania / SIPA UK's 16th Annual Conference, 20101
What my team did?
q 12 portals (10 free, 2 paid membership),
q 457 Landing Pages (having a .ro domain)
q SEO: 100 keywords in Top 10 on Google
Romanian organic search
q 3 e-bookstores,
q 23 free e-newsletters (11 daily, 12 bi-
weekly),
q 4 business blogs,
q 8 niche forums,
q 1,500,000 unique visitors/month,
q 180,000 Double OPT-IN e-mail addresses
q 1,000,000 euro in online sales in 2009
Florin Campeanu, / Rentrop&Straton / Beyond Googlemania / SIPA UK's 16th Annual Conference, 20102
Who am I?
General Manager of
Rentrop&Straton -
Publishing House and
Consultancy Group
a Romanian-German
joint-venture
company, member of
VNR - Verlag für die
Deutsche Wirtschaft
Network
I hate Google!
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20103
"I think about Google all the time - keywords, backlinks, SEO
strategies... What will Google think if I do this? Will Google like
that? What if that makes Google mad? I don't want to upset
Google!
But I hate that I HAVE to do that! Google's looming Google-icious
omnipresence gets on my nerves and under my skin, and I hate
myself for having to love Google, especially when Google gives no
evidence of loving me in return. Some days it seems like Google
loves me, and other days, Google turns all fickle and ignores me
for no apparent reason. It's maddening!
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20104
Some days, I just want to break up with Google. I want Google to
take all his stuff and get out, and leave me alone with my own quiet
life. And I can make my place just the way I like it, without having to
worry about what Google will think.
But then I'm jerked back to reality. I can't live without Google.
Nobody will like me if Google doesn't like me. I'm nothing without
Google.
And then I'm back to where I started. I hate myself for loving
Google. I hate Google for making me love him. Google, come back!
I didn't mean it! Call me!” - http://best.i-hate-google-stuff.ever.com/
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20105
Quick survey / How your online “way” looks like:
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20106
A
C
B
So, What Can You Do If Google Doesn’t
Like You?
OR
How To Double Your Website Traffic If You
Are a Google Guru?
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20107
A Website Visitor Is a
Terrible Thing To Waste
So, make him/her come back
today, tomorrow, the day after tomorrow…
everyday!
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20108
HOW?
Good and fresh content everyday
E-newsletters
Social Media
Affiliate Marketing
Comments
Forums (Communities)
Apps
Widgets
RSS
Blogs
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 20109
An internet user visits, in average, 5 times a day a
news website.
Are you a news website?
No?
Then You Have To Be One!
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201010
Learn from the best: the secrets of
Amazon
https://widgets.amazon.com/
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201011
Change the world into your
website world: communities,
forums, RSS, blogs
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201012
The main benefit?
The visitors find everything
they need on your website.
And they’ll come back to see
what’s new!
So what is Twitter
(and Facebook, and LinkedIn, and
MySpace and…)
good for?
Can you still afford to ignore
social media?
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201013
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201014
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201015
• Testing Testing
Testing
16
1060 friends
157 fan pages
51 groupsFollowing 325
Followers 915
159
connections 15 clips
37 games
Social tools enable people self-expression
* Special thanks to Michael Gotta and Alice Wang
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201017
Twitter, Facebook
The “Social” meThe “Business” me
Social Media
“Social media is like teen sex...
Everyone wants to do it.
Nobody knows how.
When finally done…
there is surprise it’s not better.”
Avinash Kaushik - Analytics Evangelist & Author, (Via Twitter)
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201018
* Special thanks to Andrew Palmer
Now serious…
Social Media is Conversation
Conversation leads to Relationships.
Relationships Lead to the Strengthening of the
Brand.
A Strong Brand Leads to Conversion and a
Successful Company.
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201019
* Special thanks to Andrew Palmer
Social Media in 5 steps
Act: Do something (even mistakes) is always better than do nothing
Always Listen: You don’t have to dominate the conversation (“To talk much and arrive nowhere is the same as climbing a tree to catch a fish”. Chinese Proverb)
Connect: Make new friends and keep the old ones
Try to Create Value: Find the best ways to interact with your
audience
Measure: Social Media Marketing is knowing what you want to get
from the Social Media channel
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201020
MyAlerts Tool: how to transform one time
website visitors into permanent visitors.
And monetize them.
Florin Campeanu, Beyond Googlemania, SIPA UK's 16th Annual Conference, 201021
Alerter RS
It allows us to send information instantly to an unlimited numbers of users. Alerter RS is a real time communication tool. It’s Web 2.0 for the RSS
Instant benefits:1. Maximum responsiveness 2. Send unlimited messages 3. Fully customizable 4. Ability to schedule alerts 5. Ability to send text & pictures, surveys, and video 6. Wide kind of reports
Results:From 15% to 25% more visitors per day for accounting, labor law, business ideas, juridical, and HR portals. 35,000 unique downloads in 6 months.
So… Do You Still Need Google?(Yes)
Questions
22
23
Florin Campeanu,
General Manager, Rentrop&Straton Romania
@florincampeanu
http://ro.linkedin.com/in/florincampeanu