beyond google - premium resources for your research

When you have a subject to research, where do you go first for information?

A te

xtbook

Your rea

ding list

Google

/web su

rfing/

Wiki

pedia

A fe

llow st

udent

Your lectu

rer

Libra

ry data

bases

Google

Scholar

Libra

ry st

aff/Lib

raria

n

0%

38% 38%

0%

8%

0%

15%

0%

1. A textbook2. Your reading list3. Google/web

surfing/Wikipedia4. A fellow student5. Your lecturer6. Library databases7. Google Scholar8. Library staff/Librarian

Where do you go next?

A te

xtbook

Your rea

ding list

Google

/web su

rfing/

Wiki

pedia

A fe

llow st

udent

Your lectu

rer

Libra

ry data

bases

Google

Scholar

Libra

ry st

aff/Lib

raria

n

0%

25% 25%

0%

17%

25%

8%

0%

1. A textbook 2. Your reading list 3. Google/web

surfing/Wikipedia 4. A fellow student5. Your lecturer6. Library databases7. Google Scholar8. Library staff/Librarian

“I care where the food I eat is sourced”

Stro

ngly Agre

e Agre

e

Neutra

l

Disa

gree

Stro

ngly D

isagr

ee

0%

38%

15%

8%

38%

1. Strongly Agree2. Agree3. Neutral4. Disagree5. Strongly Disagree

“I care where the information I use in my essays/research is sourced”

Stro

ngly Agre

e Agre

e

Neutra

l

Disa

gree

Stro

ngly D

isagr

ee

62%

23%

0%0%

15%

1. Strongly Agree2. Agree3. Neutral4. Disagree5. Strongly Disagree

Reasons for going beyond…

www.petroldirect.com

Critical evaluation of websites

• Authority

• Accuracy

• Currency

• Objectivity

Visible Web (16%)

Invisible Web (84%)

Of the databases we’ve demonstrated, which do you think you are most likely to use

Business

Source Com

plete

Facti

va Js

tor

All of t

hem

None of t

hem

47%

24%

0%

24%

6%

1. Business Source Complete2. Factiva3. Jstor4. All of them5. None of them

ClassicMistakes

Classic Mistakes

Too many keywords

‘Market size and market segmentation of internet consulting

sector in US in 2008’

= 0 results

‘Market size and internet consulting’

‘Market size and internet consulting and US’

Classic Mistakes

Sticking with initial search terms

‘e-commerce’

= 0 results

‘ecommerce’

‘electronic commerce’

Keywords and Synonyms

Telecommunications Growth Hungary

‘An exploration of the growth of the telecommunications sector in Hungary’

Telecommunication

Mobile communication

Handsets

Telecommunication equipment

Cellular communication

Transmission

Internet

Wireless

Telephony

Telecom. Services / Systems

Telecom

Fixed Line

Wired

Broadband

Routing

Networks

Expansion

Size

Progress

Development

Maturity

Advances

Potential

Outlook

Economic dev./policy/indicators

Eastern Europe

Europe

Emerging Markets

Magyar

Budapest

Hungarian

European Union

Classic Mistakes

Ignoring search settings

‘judge business school arnoud de meyer’

= 0 results

‘judge business school and arnoud de meyer’

What next?

FeedbackWas this presentation the

right length?

Yes

No – n

eeds to b

e shorte

r

No – n

eeds to b

e longe

r

78%

0%

22%

1. Yes2. No – needs to be

shorter3. No – needs to be

longer

FeedbackWas this presentation pitched

at the right level?

Yes

No – it

was t

oo basic

No – it

was t

oo advance

d

72%

0%

28%

1. Yes

2. No – it was too basic

3. No – it was too advanced

FeedbackDid you find this session useful?

Very

use

ful

Use

ful

Not r

eally

Not a

t all

usefu

l

39%

0%

22%

39%

1. Very useful

2. Useful

3. Not really

4. Not at all useful