beyond foursquare: overview on the best location based apps

BEYOND FOURSQUAREOverview on the Best Location Based Apps

March 2013

matteoroversi.com@matteoroversi

I’M MATTEO ROVERSI

a broad range of services that incorporate location informationwith other data to provide a value-added experience to a mobile user.

MOBILE LBS:This presentation is about

01PLACE DISCOVERY

BANJO

DESCRIPTION:Banjo is a social discovery app that lets the user look at what is happening around the world in real time.

DATA COLLECTION:passive / the app works in the background to grab your location.

BUSINESS MODEL:currently unknown / in the future “Connecting brands with their consumers in a way that makes an emotional connection” = geo-targeted advertisements?

ban.jo

EVERPLACES

DESCRIPTION:Everplaces is a social bookmarking app for places: you cansave and share places you love.

DATA COLLECTION:implicit / the app reveals your location when you bookmark a place.

BUSINESS MODEL:business program for bloggers and enterprises: create branded collections of places.

everplaces.com

DCOVERY

DESCRIPTION:Dcovery lets you collect places you want to discover.

DATA COLLECTION:implicit / the app reveals your location when you bookmark a place or search for something.

BUSINESS MODEL:paid app.

dcovery.com

PHOTOSPOTLAND

DESCRIPTION:PhotoSpotLand is an app to discover the best places to take photos and share experience and knowledge about photography.

DATA COLLECTION:implicit / the app reveals your location when you search for a photo spot.

BUSINESS MODEL:data collection and related deals / premium membership?

photospotland.com

ITALIAN!

02GEO-SOCIAL

INSTAGRAM

DESCRIPTION:Instagram is a fast, beautiful and fun way to share photoswith friends and family.

DATA COLLECTION:implicit / the app reveals your location when you take photos.

BUSINESS MODEL:currently unknown / in future display advertising?

instagram.com

HIGHLIGHT

DESCRIPTION:Highlight is the app to learn more about people nearby, connect and share with them.

DATA COLLECTION:passive / the application works in the background to grabyour location.

BUSINESS MODEL:currently unknown.

highlig.ht

SONAR

DESCRIPTION:Sonar is an app to connect and share with the people nearby.

DATA COLLECTION:passive / the application works in the background to grabyour location.

BUSINESS MODEL:pay-per-promotion model: help companies reach the right person, at the right place, in the time with a small message.

sonar.me

03TRAVEL

GOGOBOT

DESCRIPTION:Gogobot is an app to discover travel recommendations from friends and people who travel.

DATA COLLECTION:implicit / the app reveals your location when you search for a place.

BUSINESS MODEL:partnership with Expedia, Kayak and more to create a social travel network.

gogobot.com

VAYABLE, GIDSY

DESCRIPTION:Vayable and Gidsy are apps to book experiences and tours from local people.

DATA COLLECTION:implicit / the app reveals your location when you search for an experience.

BUSINESS MODEL:percent cut of what customers pay for their experiences.

vayable.com - gidsy.com

04TRANSPORTATION

UBER

DESCRIPTION:Uber is an app to request a ride from a private driver.

DATA COLLECTION:implicit / the app reveals your location when you search for a ride.

BUSINESS MODEL:percent cut of what customers pay for their rides.

uber.com

GETAROUND

DESCRIPTION:Getaround is the Airbnb for cars: you can rent a car from someone nearby.

DATA COLLECTION:implicit / the app reveals your location when you search for a car.

BUSINESS MODEL:percent cut of what customers pay for their rides.

getaround.com

05SHARED EXPERIENCE

SOCIAL CAM

DESCRIPTION:Socialcam is Instagram for videos.

DATA COLLECTION:implicit / the app reveals your location when you take a video.

BUSINESS MODEL:currently unknown.

socialcam.com

PATH

DESCRIPTION:Path is the personal social network to share life and stay connected with family and friends.

DATA COLLECTION:implicit / the app reveals your location when you take a specific actions.

BUSINESS MODEL:currently unknown / in future virtual goods?

path.com

QWIKI

DESCRIPTION:Qwiki automatically turns pictures and videos from events you’ve captured on your iPhone into brief, beautiful movies to share.

DATA COLLECTION:implicit / the app reveals your location when you take a video.

BUSINESS MODEL:currently unknown / in future advertising?

qwiki.com

06HEALTH & FITNESS

RUNKEEPER

DESCRIPTION:Runkeeper is an app to track workouts.

DATA COLLECTION:implicit / the app reveals your location when you run.

BUSINESS MODEL:freemium app.

runkeeper.com

EVERYTRAIL

DESCRIPTION:EveryTrail is an app to share trips, connect with other travelers and find great new things to do.

DATA COLLECTION:implicit / the app reveals your location when you search for a trip or track your location when you go for a trip.

BUSINESS MODEL:freemium app.

everytrail.com

07LOCAL EXPERTS

LOCAL MIND

DESCRIPTION:Local Mind is a real-time Q&A with locals and friends about what’s happening now

DATA COLLECTION:implicit / the app reveals your location when you ask for something.

BUSINESS MODEL:sponsored locations, ads, deals.

localmind.com

LOCALUNCLE

DESCRIPTION:LocalUncle is an app to ask questions about places and neighborhoods and get answers from people on the ground.

DATA COLLECTION:implicit / the app reveals your location when you ask for something.

BUSINESS MODEL:sponsored locations, ads, deals.

localuncle.com

08COMMERCE

SHOPKICK

DESCRIPTION:Shopkick is an app to get rewarded for the shopping you already do. Earn kicks (reward points) just for walking into stores.

DATA COLLECTION:via “shopkick hardware”: it emits an inaudible signal that gets picked up by the shopper’s mobile phone.

BUSINESS MODEL:partnerships.

shopkick.com

ZAARLY

DESCRIPTION:Zaarly storefronts bring you a hand-picked community of the best local service providers.

DATA COLLECTION:implicit / the app reveals your location when you search for something.

BUSINESS MODEL:percent cut of what customers pay to local service providers.

zaarly.com

09WORK

INTRO

DESCRIPTION:Intro is the app to meet people for business.

DATA COLLECTION:passive / the application works in the background to grabyour location.

BUSINESS MODEL:currently unknown / in the future freemium?

getintro.net

WORKCLUB

DESCRIPTION:Workclub is the app to discover people who are working near you.

DATA COLLECTION: explicit / such as checking in at a location.

BUSINESS MODEL:currently unknown / in the future freemium?

workclub.net

WHAT ABOUTYOUR APP?

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