beyond co creation picnic 09 favela fabric

Post on 11-Jun-2015

900 Views

Category:

Business

1 Downloads

Preview:

Click to see full reader

DESCRIPTION

Presentation at Picnic 2009 Congress. What is the potential for co-creation? What is the reality behind so-called best practices?

TRANSCRIPT

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

MOBILIZING SOCIAL CAPITAL

CO‐CREATION CHARACTERISTICS

Actor ActorActor Actor Actor

����

Reverse integration

Aggregation of dispersed resources

Cross pollination of ideas & insights

Synthesized output

V A L U E     C H A I N

Collective effort & experience

OBJECTIVES

SUSTAINED INNOVATION 

COLLABORATION & EMPOWERMENT

SENSITIVITY

ADVOCACY

ACCELERATION

METHODOLOGY

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

Platform Program Process

Concept

RECENT WORK

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

INTERNAL COLLABORATION

CHANGE MANAGEMENT

TRANSPARENCY

INTERNAL COLLABORATION

SUSTAINED INNOVATION

TRANSPARENCY

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

CITIZEN PARTICIPATION

PUBLIC DEBATE

PUBLIC ACTION

MEASURING SUCCESS

NOT JUSTNumbers..

– Participants

– Visits

Output..

– Ideas

– Quality of ideas

– Comments

– Votes

Experience..

– Positive, rewarding

– Negative, frustrating

BUT ALSOImplementation..

– Ideas

– Processes

Process..

– Integration of co‐creation tools

Attitude shift..

– Pro‐dialogue (let’s continue!)

– Anti‐dialogue (we are not ready, it’s useless)

Networking..

– Sustained core of users

– Communities (of Practice)

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

ROCKY REALITY

Extraordinary

Normal

Talk

Act

Register Engage

Compelled Compelling

Tool Nature

Selling Listening

CO‐CREATION REQUIRES SOCIAL BUSINESS DESIGN

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

Social Media

Change Management

Design Thinking

Social dynamics

Mediation

CO‐CREATION ON THE CHEAP WILL DISAPPEAREthics

Low reciprocity

Just a contest

Unpredictable outcome

Erosion authenticity

PRACTICE WHAT YOU PREACH

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

QUESTION OUR OWN BELIEFS

PRACTICE THE GOSPEL

SOLICIT OUTSIDE HELP

SEE  WHAT HAPPENS

Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation

RAUL LANSINK

CEO  FAVELA FABRIC

raul.lansink@favelafabric.com

Frederiksplein 1 1017 XK Amsterdam

The Netherlands 

www.favelafabric.comPhotos used with Creative Commons license

top related