beyond co creation picnic 09 favela fabric
DESCRIPTION
Presentation at Picnic 2009 Congress. What is the potential for co-creation? What is the reality behind so-called best practices?TRANSCRIPT
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
MOBILIZING SOCIAL CAPITAL
CO‐CREATION CHARACTERISTICS
Actor ActorActor Actor Actor
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Reverse integration
Aggregation of dispersed resources
Cross pollination of ideas & insights
Synthesized output
V A L U E C H A I N
Collective effort & experience
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OBJECTIVES
SUSTAINED INNOVATION
COLLABORATION & EMPOWERMENT
SENSITIVITY
ADVOCACY
ACCELERATION
METHODOLOGY
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
Platform Program Process
Concept
RECENT WORK
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
INTERNAL COLLABORATION
CHANGE MANAGEMENT
TRANSPARENCY
INTERNAL COLLABORATION
SUSTAINED INNOVATION
TRANSPARENCY
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
CITIZEN PARTICIPATION
PUBLIC DEBATE
PUBLIC ACTION
MEASURING SUCCESS
NOT JUSTNumbers..
– Participants
– Visits
Output..
– Ideas
– Quality of ideas
– Comments
– Votes
Experience..
– Positive, rewarding
– Negative, frustrating
BUT ALSOImplementation..
– Ideas
– Processes
Process..
– Integration of co‐creation tools
Attitude shift..
– Pro‐dialogue (let’s continue!)
– Anti‐dialogue (we are not ready, it’s useless)
Networking..
– Sustained core of users
– Communities (of Practice)
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
ROCKY REALITY
Extraordinary
Normal
Talk
Act
Register Engage
Compelled Compelling
Tool Nature
Selling Listening
CO‐CREATION REQUIRES SOCIAL BUSINESS DESIGN
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
Social Media
Change Management
Design Thinking
Social dynamics
Mediation
CO‐CREATION ON THE CHEAP WILL DISAPPEAREthics
Low reciprocity
Just a contest
Unpredictable outcome
Erosion authenticity
PRACTICE WHAT YOU PREACH
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
QUESTION OUR OWN BELIEFS
PRACTICE THE GOSPEL
SOLICIT OUTSIDE HELP
SEE WHAT HAPPENS
Favela Fabric ‐ Picnic 2009 ‐ Beyond Cocreation
RAUL LANSINK
CEO FAVELA FABRIC
Frederiksplein 1 1017 XK Amsterdam
The Netherlands
www.favelafabric.comPhotos used with Creative Commons license