beyond 15 seconds of fame with instagram video
Post on 09-May-2015
530 Views
Preview:
DESCRIPTION
TRANSCRIPT
#SMX #SMXsocial13 #23A
Short & Social Video: Vine, Instagram & Beyond
15 Seconds of Fame with Instagram Video
15 Seconds of Fame with Instagram Video
Presenter: Kevin Shively
Twitter: @kevinsaysthings
- Sr. Marketing Manager – Earned & Owned Media
- Writer and Data Geek
- Once Watched 27 Dresses All The Way Through…It was Delightful
© 2013 Simply Measured, Inc
Overview:
1. History
2. Brand Adoption
3. Engagement
4. Top Industries & Brands
5. Tips & Tricks
3
© 2013 Simply Measured, Inc
Instagram Video: Why It Happened:
4
Vine launched January 24th 2013. Within 2 Weeks, they were sprouting up EVERYWHERE:
© 2013 Simply Measured, Inc
Instagram Video: Why It Happened:
5
Vine adoption was crazy:
Even though video and pics were two different “mediums”, Vine (aka Twitter) was taking mobile/visual market share away from Instagram (aka Facebook).
© 2013 Simply Measured, Inc
Instagram Video: Why it Happened
Instagram Video added June 20th:
6
© 2013 Simply Measured, Inc
Instagram Video: How it Worked
40% of Instagram Videos Posted are by BrandsSource: www.unrulymedia.com
7
Instagram was prepping for their ad platform. Video was a way to double down on their offering and engage with more brands as the ground work was laid for ads.
© 2013 Simply Measured, Inc
Instagram Video: How it Worked
8
Brand Adoption Continues to Grow:
© 2013 Simply Measured, Inc
Engagement Today: Are Brands Successful?
9
© 2013 Simply Measured, Inc
Who’s Using Instagram Video?
10
105 Videos Posted
© 2013 Simply Measured, Inc
Who’s Using Instagram Video?
11
33 Videos Posted
© 2013 Simply Measured, Inc
Who’s Using Instagram Video?
12
13 Videos Posted
© 2013 Simply Measured, Inc
Tips & Tricks For Social Marketers
1. You Don’t Need to Use All 15 Seconds
2. Leverage Marketing & Advertising Content
3. Don’t Overthink it
4. Keep it Fun
5. Keep it Pretty
6. Measure Everything (You had to see this coming right?)
13
Connect
@simplymeasuredwww.simplymeasured.com/blog
@kevinsaysthings
top related