facebook & instagram · 2019-06-24 · 11 8.werbestrategie | erstellung zielgruppen watched...
TRANSCRIPT
�1 @1alexkhan
HOW TOMAXIMIZE YOUR
R.O.I. WITH
FACEBOOK & INSTAGRAM
@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
TINDER
Marketing today is like
12@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
ATTENTION
14@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
?
300.000 PEOPLE
15@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
PARTY OF THE YEAR
16@1alexkhan
f
!
2.2 BILLIONS
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 20
2/3 of al l people with internet access
are already on fb
@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
!
1 BILLION
21
1/3 of al l people with internet access
are already on IG
@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
?
22
Why is someonefol lowing me?
@1alexkhan
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
CONTENT
23
f
CONTENT
@1alexkhan
f
KINDS OF CONTENT
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 38
Text
!
Image Video
@1alexkhan
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 23
ADD VALUE
Education Inspiration Entertainment
Education Inspiration Entertainment
@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
PAIR
24@1alexkhan
f
THREE OF A KIND
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 25@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
MIDDLE WAY
26@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
COLOR SCHEME
27@1alexkhan
f
PUZZLE
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 28@1alexkhan
SERIOUSLY?
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 29@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
INFLUENCER
41@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 41
TOOLS
@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 24
MERCEDES BENZ
TRAINEE FOR THE BANKING INDUSTRY
WHICHBRAND?
@1alexkhan
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 41
f
COMMUNITY
@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 24
ENGAGE WITH YOURFOLLOWERS
@1alexkhan
f
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
CONVERSION
14@1alexkhan
ff
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X 34
VIDEOADS
@1alexkhan
11
8. WERBESTRATEGIE | ERSTELLUNG ZIELGRUPPEN
Watched video >50%
Liked / Commented
10
Clicked Added product to cart
> 10 seconds on page
Purchased
LINE OF COMMITMENT (L.O.C.)
Zero HeroHero
@1alexkhan
CUSTOM AUDIENCES LOOKALIKE AUDIENCES PRODUCT CATALOG
11
8. WERBESTRATEGIE | ERSTELLUNG ZIELGRUPPENRANKING OF TOP GLOBAL BRANDS 2010 - 2018
@1alexkhan
SOURCE: INTERBRAND
@ 1 a l e x k h a n I A L E X K H A N . T V / Y E A R O F T H E X
Σας ευχαριστώ για την προσοχή σας!
95 k 49 k 16 k 228 k
42
LET‘S CONNECT:
@1ALEXKHAN