betc digital / sxsw 2015

INTERACTIVE 2015 SOUTH BY SOUTHWEST

#betcsxsw

SXSW INTERACTIVE IS THE LEAD FESTIVAL FOR INNOVATION & CREATIVITY IN THE TECH FIELD

5"

1300

DAYS OF FESTIVAL "FOR EMERGING TECHNOLOGIES, "

CREATIVITY AND NEW IDEAS

70K ATTENDEES

CONFERENCES 2300

SPEAKERS

1M TWEETS

1. WITH GREAT POWER COMES GREAT RESPONSIBILITY

GREAT RESPONSIBILITY - THE SOCIETY -

Decoding Gender Diversity in Tech

Diversity in Tech Innovating Diversity and Inclusion in Tech

Friday, March 13 Saturday, March 14 Sunday, March 15 Monday, March 16 Tuesday, March 17

Beyond the Diversity Data: Strategies that Work

Increasing the Diversity of Tech Startup Founders

Digital Diversity: How Culture Impacts Digital

How to Not Hire and Retain Employees of Color

Hands On: Inclusion, Accountability and Empowerment

Transgender in Tech

Legend of the Black Techie: The New Moses

Where Are The Black Designers?

Why Does the Internet Hate Women?

Creating Inclusive Startup and Tech Ecosystems

Why Black Leaders Matter in Technology

Women in Tech Can’t Be Our Next Endangered Species

She Rules: A Female Leadership Panel

Latinos: Get Your Voice into Product Development

Pushing the Envelope Forward: Latin@s in Tech

Digital Democracy: Amplifying LGBT Stories

Girl Power(ed)

An end to brogramming?

JENNIFER HYMAN, FOUNDER AND CEO OF RENT THE RUNWAY

IS THE SHARING ECONOMY FAILING?

Lots of -ISMS LOTS OF -ISMS

Freelancers vs. professionals

GREAT RESPONSIBILITY - THE SELF-

Immortality MARTINE ROTHBLATT,

CEO OF UNITED THERAPEUTICS

EXPLORING OUR DIGITAL

CONSCIOUSNESS TO CREATE

« MINDCLONES »

BINA48, THE ANDROID ROBOT VERSION OF MARTINE’S WIFE

'I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it's probably

that.’

ELON MUSK STEPHEN HAWKING

2. LIFE WITH ROBOTS

IS IT OK TO HARM OR TORTURE A ROBOT?

ROBOTS AS THE ULTIMATE LEARNING

COMPANIONS?

CAN WE EMOTIONALY CONNECT WITH A ROBOT?

MEET JIBO CYNTIA BREAZEAL,

ASSOCIATE PROFESSOR AT THE MIT MEDIA LAB FOUNDER AND CEO OF JIBO

Personal robots, the new story SOCIAL ROBOTS AS CONTENT PLATFORMS

FOR HIGH-TOUCH ENGAGEMENT

3. DESIGN THE WORLD

“”the solution to every new problem cannot be tech only”

JOHN MAEDA, DESIGNER

“”design is increasingly crucial when usage increases”

JOHN MAEDA, DESIGNER

design BUILDS TRUST

“Good design is about the ‘after-wow’ effect. When people, after using your design, really feel a long term wow effect”

JOHN MAEDA

THIS RAISES THE QUESTION OF WEARABLES

ROBERT SCOBLE

Google glass shower, anyone?

We did things which encouraged people to think of Google Glass as a finished product ASTRO TELLER CAPTAIN OF MOONSHOTS, GOOGLE X

1/3 OF AMERICANS DITCH THEIR WEARABLE DEVICE WITHIN SIX MONTHS. RESEARCH FROM ENDEAVOUR PARTNERS

“FROM WEARABLES TO THERE-ABLES”

JOSH CLARK, UX DESIGNER

“THINK OF THE CITY AS A

PLATFORM, WITH AN OPEN API TO

SOLVE MAJOR PROBLEMS” ERIC GARCETTI, MAYOR OF LOS ANGELES

4. MAKE INNOVATION HAPPEN

“true innovation requires an element of rebellion.”

ARE YOU A GROWTH HACKER?

A GROWTH HACKER TESTS AND LEARNS FROM MANY EXPERIMENTS UNTIL HE FINDS THE BEST PERFORMING ACQUISITION LEVER

GAIN NEW USERS BY TESTING THE MOST PERFORMING WORDING FOR YOUR CALL TO ACTION

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Have you tried Dropbox yet?

+ 400% clics

Dropbox

5. REINVENTING CONTENT FOR THE SOMO WORLD

OH HI MEERKAT

HEY PERISCOPE

“We didn’t set out to build a site for

millennials. We built a platform for how people consume media today.”

JONAH PERETTI, CEO/FOUNDER OF BUZZFEED

“75% OF BUZZFEED TRAFFIC COMES FROM SOCIAL REFERRALS AND 50% OF TRAFFIC COMES FROM MOBILE”

JONAH PERETTI, FOUNDER OF BUZZFEED

REMEMBER THE DRESS?

“ WE ARE SLAVES TO THE FAVES.” SUMMER ANNE BURTON, HEAD OF BFF

THINK MOBILE FIRST?

THINK MOBILE FIRST? FOR CONTENT?

“I DON’T HAVE ADD, I JUST DON’T HAVE TIME FOR LONG FORM CONTENT!”

SYDNEY POLINCHOCK,13 YO STUDENT

SEE YA, AUSTIN