betc digital / sxsw 2015

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INTERACTIVE 2015 SOUTH BY SOUTHWEST #betcsxsw

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Page 1: BETC DIGITAL / SXSW 2015

INTERACTIVE 2015 SOUTH BY SOUTHWEST

#betcsxsw

Page 2: BETC DIGITAL / SXSW 2015

SXSW INTERACTIVE IS THE LEAD FESTIVAL FOR INNOVATION & CREATIVITY IN THE TECH FIELD

5"

1300

DAYS OF FESTIVAL "FOR EMERGING TECHNOLOGIES, "

CREATIVITY AND NEW IDEAS

70K ATTENDEES

CONFERENCES 2300

SPEAKERS

1M TWEETS

Page 3: BETC DIGITAL / SXSW 2015

1. WITH GREAT POWER COMES GREAT RESPONSIBILITY

Page 4: BETC DIGITAL / SXSW 2015

GREAT RESPONSIBILITY - THE SOCIETY -

Page 5: BETC DIGITAL / SXSW 2015

Decoding Gender Diversity in Tech

Diversity in Tech Innovating Diversity and Inclusion in Tech

Friday, March 13 Saturday, March 14 Sunday, March 15 Monday, March 16 Tuesday, March 17

Beyond the Diversity Data: Strategies that Work

Increasing the Diversity of Tech Startup Founders

Digital Diversity: How Culture Impacts Digital

How to Not Hire and Retain Employees of Color

Hands On: Inclusion, Accountability and Empowerment

Transgender in Tech

Legend of the Black Techie: The New Moses

Where Are The Black Designers?

Why Does the Internet Hate Women?

Creating Inclusive Startup and Tech Ecosystems

Why Black Leaders Matter in Technology

Women in Tech Can’t Be Our Next Endangered Species

She Rules: A Female Leadership Panel

Latinos: Get Your Voice into Product Development

Pushing the Envelope Forward: Latin@s in Tech

Digital Democracy: Amplifying LGBT Stories

Girl Power(ed)

Page 6: BETC DIGITAL / SXSW 2015

An end to brogramming?

JENNIFER HYMAN, FOUNDER AND CEO OF RENT THE RUNWAY

Page 7: BETC DIGITAL / SXSW 2015

IS THE SHARING ECONOMY FAILING?

Page 8: BETC DIGITAL / SXSW 2015

Lots of -ISMS LOTS OF -ISMS

Page 9: BETC DIGITAL / SXSW 2015

Freelancers vs. professionals

Page 10: BETC DIGITAL / SXSW 2015

GREAT RESPONSIBILITY - THE SELF-

Page 11: BETC DIGITAL / SXSW 2015

Immortality MARTINE ROTHBLATT,

CEO OF UNITED THERAPEUTICS

Page 12: BETC DIGITAL / SXSW 2015

EXPLORING OUR DIGITAL

CONSCIOUSNESS TO CREATE

« MINDCLONES »

BINA48, THE ANDROID ROBOT VERSION OF MARTINE’S WIFE

Page 13: BETC DIGITAL / SXSW 2015
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'I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it's probably

that.’

ELON MUSK STEPHEN HAWKING

Page 16: BETC DIGITAL / SXSW 2015

2. LIFE WITH ROBOTS

Page 17: BETC DIGITAL / SXSW 2015

IS IT OK TO HARM OR TORTURE A ROBOT?

Page 18: BETC DIGITAL / SXSW 2015

ROBOTS AS THE ULTIMATE LEARNING

COMPANIONS?

Page 19: BETC DIGITAL / SXSW 2015

CAN WE EMOTIONALY CONNECT WITH A ROBOT?

Page 20: BETC DIGITAL / SXSW 2015
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MEET JIBO CYNTIA BREAZEAL,

ASSOCIATE PROFESSOR AT THE MIT MEDIA LAB FOUNDER AND CEO OF JIBO

Page 22: BETC DIGITAL / SXSW 2015
Page 23: BETC DIGITAL / SXSW 2015

Personal robots, the new story SOCIAL ROBOTS AS CONTENT PLATFORMS

FOR HIGH-TOUCH ENGAGEMENT

Page 24: BETC DIGITAL / SXSW 2015

3. DESIGN THE WORLD

Page 25: BETC DIGITAL / SXSW 2015

“”the solution to every new problem cannot be tech only”

JOHN MAEDA, DESIGNER

Page 26: BETC DIGITAL / SXSW 2015

“”design is increasingly crucial when usage increases”

JOHN MAEDA, DESIGNER

Page 27: BETC DIGITAL / SXSW 2015
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design BUILDS TRUST

Page 31: BETC DIGITAL / SXSW 2015

“Good design is about the ‘after-wow’ effect. When people, after using your design, really feel a long term wow effect”

JOHN MAEDA

Page 32: BETC DIGITAL / SXSW 2015

THIS RAISES THE QUESTION OF WEARABLES

ROBERT SCOBLE

Google glass shower, anyone?

Page 33: BETC DIGITAL / SXSW 2015

We did things which encouraged people to think of Google Glass as a finished product ASTRO TELLER CAPTAIN OF MOONSHOTS, GOOGLE X

Page 34: BETC DIGITAL / SXSW 2015

1/3 OF AMERICANS DITCH THEIR WEARABLE DEVICE WITHIN SIX MONTHS. RESEARCH FROM ENDEAVOUR PARTNERS

Page 35: BETC DIGITAL / SXSW 2015

“FROM WEARABLES TO THERE-ABLES”

JOSH CLARK, UX DESIGNER

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Page 37: BETC DIGITAL / SXSW 2015

“THINK OF THE CITY AS A

PLATFORM, WITH AN OPEN API TO

SOLVE MAJOR PROBLEMS” ERIC GARCETTI, MAYOR OF LOS ANGELES

Page 38: BETC DIGITAL / SXSW 2015
Page 39: BETC DIGITAL / SXSW 2015

4. MAKE INNOVATION HAPPEN

Page 40: BETC DIGITAL / SXSW 2015

“true innovation requires an element of rebellion.”

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Page 43: BETC DIGITAL / SXSW 2015

ARE YOU A GROWTH HACKER?

Page 44: BETC DIGITAL / SXSW 2015

A GROWTH HACKER TESTS AND LEARNS FROM MANY EXPERIMENTS UNTIL HE FINDS THE BEST PERFORMING ACQUISITION LEVER

Page 45: BETC DIGITAL / SXSW 2015

GAIN NEW USERS BY TESTING THE MOST PERFORMING WORDING FOR YOUR CALL TO ACTION

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Page 46: BETC DIGITAL / SXSW 2015
Page 47: BETC DIGITAL / SXSW 2015

5. REINVENTING CONTENT FOR THE SOMO WORLD

Page 48: BETC DIGITAL / SXSW 2015

OH HI MEERKAT

Page 49: BETC DIGITAL / SXSW 2015

HEY PERISCOPE

Page 50: BETC DIGITAL / SXSW 2015
Page 51: BETC DIGITAL / SXSW 2015

“We didn’t set out to build a site for

millennials. We built a platform for how people consume media today.”

JONAH PERETTI, CEO/FOUNDER OF BUZZFEED

Page 52: BETC DIGITAL / SXSW 2015

“75% OF BUZZFEED TRAFFIC COMES FROM SOCIAL REFERRALS AND 50% OF TRAFFIC COMES FROM MOBILE”

JONAH PERETTI, FOUNDER OF BUZZFEED

Page 53: BETC DIGITAL / SXSW 2015

REMEMBER THE DRESS?

Page 54: BETC DIGITAL / SXSW 2015

“ WE ARE SLAVES TO THE FAVES.” SUMMER ANNE BURTON, HEAD OF BFF

Page 55: BETC DIGITAL / SXSW 2015

THINK MOBILE FIRST?

Page 56: BETC DIGITAL / SXSW 2015

THINK MOBILE FIRST? FOR CONTENT?

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“I DON’T HAVE ADD, I JUST DON’T HAVE TIME FOR LONG FORM CONTENT!”

SYDNEY POLINCHOCK,13 YO STUDENT

Page 59: BETC DIGITAL / SXSW 2015
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SEE YA, AUSTIN