best practices in digital marketing
Post on 30-Jul-2015
350 Views
Preview:
TRANSCRIPT
Digital marketing is most efficient whenintegrated
Content CreationWebsites / AppsEmail Marketing Social MediaOnline Advertising
High quality
Informative
Original
Real time
Sharable
ContentMust Be
"A successful content strategy should beabout producing first-rate content, not
just rehashing or compiling everyoneelse's insights." Huffington Post
Blogs
Infographics
White papers
E-books
Press releases
Videos
ContentTypes
"Content creators are morenecessary than ever." -Forbes
WebsiteMust serve as hub to all branded contentOptimize the Page ContentFresh UpdatesMaintain it ConsistentlySEO Google Analytics
MUST BE MOBILE FRIENDLY
1. Pair everyproduct with agreat image. 2. Add Pinterest
Share button toyour images
Hire a graphicdesigner orphotographer toproduce Pinterest-worthy content
3.
Best Practices
LinkedInBest Practices1. Complete your profile for
business &/or personal
2. Post Updates
3. Optimize your companypage for SEOwith keywords
FacebookBest Practices
1. Connect with words & pictures
Post Daily & consistently2. 3.Boost Important Posts
4. Target poststo youraudience
TwitterBest Practices
1. Share relevantcontent like photosand behind thescenes content fromyour business
2.Listen to what isbeing saidabout yourcompany online
3.Respond to what yourfollowers are saying.
Social Media
"Brands that succeed at being human will win. Brandswho use social primarily for "pushing" sales will die out."
Huffington Post
is new media not mass media
OnlineAds
Google AdwordsRetargeting Facebook AdsHyper-segmentation µ targetingContent sponsoredspendingVideo Ads
"Paid Advertising is hereto stay" -Forbes 3/9/15
Email Marketing
A B Testing Subject Lines Customize messages PersonalizedConnect to social mediaImage Focus
Digital Media Trends we're watching:
Mobile Optimized WebsitesSnapchat StoriesThe new PodcastingPaid music streaming Pinterest adsWearable Tech (iWatch)Live streaming appsSocial+Physical MarketingConnected CarsInternet of Things (TheSmart Home)
top related