ben wilding - business vs digital strategy

DC BrightonDoes your customer’s business have a Business and Digital strategy?

Wait… what’s the difference?

Cameron & Wilding , 18. 06. 2016

Agenda● Intro to me and C&W

● Something that got me thinking last week

● What are we actually talking about?

● Examples of historic and current strategies (You are a tech business)

● Different tools and a couple of my favorites - with live demo

● And finally, why is this important?

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The Panel

What are we talking about here?

Business and Digital strategyA business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer).Business strategy - Business Case Studiesbusinesscasestudies.co.uk/business-theory/strategy/business-strategy.html

In the fields of strategic management, marketing strategy and business strategy,digital strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits ofdigital initiatives to the organization.Digital strategy - Wikipedia, the free encyclopediahttps://en.wikipedia.org/wiki/Digital_strategy

Does anyone know this gentleman?

What are McDonald’s in the business of?

Who knows this character?

Just when you think you’re onto something good...

What tools can you work with?SWOT

PESTLE

5 or 7 P’s of Marketing

The Balanced Scorecard

Competitor analysis

Etc

Options I like:

Digital Masters matrix

Impact mapping

Business Model Canvas

Digital Master Matrix

Impact Mapping

Why?Who?How?What?

Find the shortest route to action

Let’s do this!When you do it - post-its, whiteboards and get physical. It helps get the brain juices going

So what?

WEB www.cameronandwilding.com EMAIL ben.wilding@cameronandwilding.com

@cameronwilding @BDCWilding

Thanks for listening