becoming native, 8 new rules for advertising that works

BECOMING

NATIVE

CHRIS MISMASH : BEND WEBCAM

OH TO BE A

PROPHET

WHEN BEST PRACTICE

KILLS

WHEN AUDIENCES ARE

TARGETS

BEWARE FALSE SENSE OF

SECURITY

CAUGHT UP IN ALL THE

PROCESS

MILLIONS SPENT

13 TALKING

THE BRAND THAT MAKE US

RETHINK

ACTION SPORTS UNLOCKS

COALITIONS

MAKE WHAT WE

WANT TO SEE

NOT WHAT WE HAVE TO SEE.

IF YOU LIKE BAD ODDS, PLAY ADS

0.00144058

½ OF YOUR CLICKS ARE

FAT FINGERS

TELL THE TRUTH, YOU DVR TO

SKIP ADS

LOSING CONTROL MAKES ME

ANGRY

THIS INDUSTRY IS JUST A BIT

CRAZY

WE OPTIMIZE WHERE NO ONE IS

LOOKING

KEEP CALM, TRY NOT TO

PANIC

THINK BACK TO LOOK

FORWARD

IT IS TIME FOR

NEW RULES

KEEP

MOVING

CHANGE WITH PURPOSE.DON’T STOP DOING WHAT IS WORKING FOR YOU TODAY.

RU

LE O

NE

THINK

WWRBD

WHAT WOULD RED BULL DO?KEEP FOCUSED ON BEING AUTHENTIC, COMPELLING, RELEVANT AND SOCIAL.

RU

LE T

WO

SHIFTPURPOSE

WINNING IN CONTENT HAS NEW MEANING.THE GOAL IS TO GET PEOPLE TO POST AND OWN YOUR CONTENT AS THEIR OWN, NOT TO CRAFT THE MOST CLEVER TAGLINE.

RU

LE T

HR

EE

BUILD THROUGHPEOPLE

CREATE PARTICIPATION.THINK ABOUT HOW TO CREATE COALITION TO SHARE YOUR STORY OVER USING MEDIA BUY TO PUSH YOUR STORY.

RU

LE FO

UR

BE ON THE INSIDE

PEOPLE ARE CUTTING OUT THE PERIPHERY.IT IS CRITICAL TO BE A PART OF THE STORY RATHER THAN SOMETHING STAPLED ON TO THE SIDE OF IT.

RU

LE FIV

E

MAKE CONTENT THATCOMPELS

HOLD A HIGHER STANDARD.CONTENT HAS TO BE SOMETHING PEOPLE SEE BECAUSE THEY WANT TO, NOT BECAUSE THEY HAVE TO.

RU

LE S

IX

KEEP ITREAL

WE CAN ALL SNIFF OUT FAKE.SPEND TIME BEING RELEVANT AND AUTHENTIC TO YOUR AUDIENCE, AND FOCUS LESS ON EXECUTING PERFECTLY “ON BRAND”.

RU

LE S

EV

EN

LEANFORWARD

THE FUTURE REWARDS BRAVERY. START NOW BY CARVING OFF BUDGET TO EXPERIMENT WITH NATIVE CONTENT.

RU

LE E

IGH

T

GOOD EXAMPLE

BEING NATIVE IS POSSIBLE, NO MATTER YOUR SIZE OR INDUSTRY. IT JUST REQUIRES SOME CREATIVITY AND THINKING.

LINKShttp://www.forbes.com/sites/theyec/2013/08/28/the-growing-impact-of-native-advertising-on-brand-marketing/

http://www.theguardian.com/media-network/media-network-blog/2013/jul/26/native-advertising-brands-publishers

http://www.adweek.com/news/press/details-uses-bloggers-native-advertising-152201

http://www.sharethrough.com/2013/03/new-native-advertising-study-from-nielsen-and-sharethrough-shows-why-choice-beats-interruption/

http://www.stance.com/punks-and-poets

http://thecreatorsproject.vice.com/en_us

http://www.nowness.com/

http://devour.com/

http://cityhomecollective.com/

http://www.youtube.com/watch?v=LerdMmWjU_E

thanksfind me on twitter @The_Archetypistor say hello on linkedin or visit me on my where i work at mismash.jux.com