beats by dre headphones...d. audience profile: the target audience for this new idea for beats will...

BeatsbyDreHeadphonesMatthewIlalio

Message&AudienceA. Definethemessage:

Idea:Toultimatelypromoteandadvocatetheexpressionofpersonal originality.Bycreatingtheabilitytocustomizetheoftensimplistic headphonecolorways,theadwillconveythisideaofwearing“yourtrue colors”bothfigurativelyandliterally. WhatamItryingtosay?Don’tbewhosocietywants,beyourself!B. DesignFile–PinterestBoardofadideas

C. Research:

Thewebsiteisverymodernandsimplistic,inaccordancewiththeproduct.Thecompanyembodiesaverymoderndayfeeltoboththeproductaswellasit’splatforms,containingsimplecolors(withalotofredaccentstoreinforcethecompanycolor).Itsveryeasilynavigabletotheconsumer,makingiteasytofindwhatyouwantanddiscovernewproducts.ThelayoutissetupalotlikeanInstagramfeed,inwhichthecustomercanscrollthroughtheproductsbeingfeaturedandclickonthemformoredetails.Notalotgoingonbutjustenoughtointriguethecustomer.D. AudienceProfile:

Thetargetaudienceforthisnewideaforbeatswillmostlikelybeyoungadults(14-25yrs.Old)thatareactive(Bothinsportsandoutdoors)whoarelookingtobea

silentactivistbyproclaimingtheself-confidencew/inthemselvesthroughtheirheadphonepersonality.17.WhatamItryingtosay?Withthisad,mygoalistoreachouttotheyoungadultswhoarebothactiveandinasense“naïve”.Youngadultsthisageareusuallypressuredbymanyexternalfactorswithinsocietythattheyendupconformingtothoseforcesandbecomesomebodytheyaren’t.Thisadismeanttoencourageself-confidenceanddiscourageconformity.Iwantthemto“Betheirtruecolors”notthecolorssocietywantsthemtobe.6.Howdotheydressandwhatdotheylooklike?Mostofourtargetmarketareactiveinsportsoroutdoorsandevenartistsofeverykindwhoarelookingtozonein.Therefore,theydresswithamorecasualand/orcomfortableoutfits.Theyareoftenfitandcomefromalldescentsandbackgrounds.7.Whataretheirgender,age,andbackground?Thegenderofthetargetmarketismostlymales,butnotcompletely.Agesrangefromaround14-25yearsold.Mostofourtargetmarketcomesfrommiddleincome-highincomehomesbutrangefromalldescents.