beatriz rodriguez, kaitlyn trowbridge alok ganguly, cody ... · alok ganguly, cody gray, levi...

Alok Ganguly, Cody Gray, Levi Lopez, Ashley Stone, Beatriz Rodriguez, Kaitlyn Trowbridge

Agenda ● Objectives● Creative Strategy● Competitive Analysis● Target Market● Persona● Breakdown● Executions

Objectives

Increase brand awareness

Gain market share

Enter new markets nationally

Creative Strategy

Simple Down.Handcrafted & Real Ingredients.The gelato is simple so we need simple marketing that appeals to our moms.

Competitive Analysis

Private Labels

● Highest sales in US for frozen desserts

● Highest in sales of gelato in the US

● All Dairy-Free Ice Cream from coconut-milk

Target Market

● Generation X mom○ Ages 45-54

● Newly empty nester● Working professional● Upper Middle Class income

○ $200,000-$270,000

Meet KarenShopping.

Working out.

DIYing.

Sweet Treats.

Refreshing evenings.

Breakdown

SEM (10%)● “Gelato”● “Ice cream”● “Ice cream

austin”/”dallas”/”houston”

● “Texas gelato”● “Gelato austin”● “Gelato near me”● “Talenti”● “Ben and Jerry's”● “Nadamoo”

Social (30%)

Partnerships (10%)

Present-Day Experiential (30%)

● Good Hair Day● Treat Yourself While Shopping

Long-Term Recommendations (20%)

● Sleek and Simple● Bring the Party

Addendum

The Spoon

Gelato-mentary

Let us guide you through the clutter. Break out of

the mold and simple down with us.

The decision is simple.

Questions?