beatriz rodriguez, kaitlyn trowbridge alok ganguly, cody ... · alok ganguly, cody gray, levi...
TRANSCRIPT
Alok Ganguly, Cody Gray, Levi Lopez, Ashley Stone, Beatriz Rodriguez, Kaitlyn Trowbridge
Agenda ● Objectives● Creative Strategy● Competitive Analysis● Target Market● Persona● Breakdown● Executions
Objectives
Increase brand awareness
Gain market share
Enter new markets nationally
Creative Strategy
Simple Down.Handcrafted & Real Ingredients.The gelato is simple so we need simple marketing that appeals to our moms.
Competitive Analysis
Private Labels
● Highest sales in US for frozen desserts
● Highest in sales of gelato in the US
● All Dairy-Free Ice Cream from coconut-milk
Target Market
● Generation X mom○ Ages 45-54
● Newly empty nester● Working professional● Upper Middle Class income
○ $200,000-$270,000
Meet KarenShopping.
Working out.
DIYing.
Sweet Treats.
Refreshing evenings.
Breakdown
SEM (10%)● “Gelato”● “Ice cream”● “Ice cream
austin”/”dallas”/”houston”
● “Texas gelato”● “Gelato austin”● “Gelato near me”● “Talenti”● “Ben and Jerry's”● “Nadamoo”
Social (30%)
Partnerships (10%)
Present-Day Experiential (30%)
● Good Hair Day● Treat Yourself While Shopping
Long-Term Recommendations (20%)
● Sleek and Simple● Bring the Party
Addendum
The Spoon
Gelato-mentary
Let us guide you through the clutter. Break out of
the mold and simple down with us.
The decision is simple.
Questions?