be! workshop: online marketing for small business

ONLINE MARKETING FOR SMALL BUSINESSES

PRESENTER:

DIANA SILVEIRA

AGENDA

• Evaluate which social media sites are most effective for your business

• How to use these sites effectively

• Develop & discuss tools to effectively manage these tools on an ongoing basis

• How to turn online connections to real customers

EVALUATE WHICH SOCIAL MEDIA SITES ARE MOST EFFECTIVE FOR YOUR BUSINESS?

WHO USES WHAT?

FACEBOOK

• MOST COMMON

• I BILLION USERS

• BOTH MEN AND WOMEN

• 45% OF INTERNET USERS AGED 65+ USE FACEBOOK

• 189 MILLION USERS ARE MOBILE ONLY

http://goo.gl/Aw6xbQ; http://goo.gl/hrgLiA chart: http://goo.gl/w8sNll

TWITTER

• 18% ADULTS NOW USE TWITTER

• “THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.”

chart: http://goo.gl/w8sNll

PINTEREST

• STAND-ALONE

• WOMEN

• MIDDLE AGE

• MIDDLE/UPPER CLASS

http://www.pinterest.com/pin/234257618087475827/

INSTAGRAM & YOU TUBE

• URBAN

• YOUNG

• “YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK”

http://goo.gl/hrgLiA

GENERAL TIPS

USE PICTURES/VIDEO WHEN POSSIBLE

Photo posts receive interaction 39% higher rates than averageRemember – images must speak for themselves.

Stats from: http://goo.gl/SXGoZ

POST RELEVANT CONTENT• NOT JUST PROMOTION – BUT WHAT YOUR CLIENTS CARE

ABOUT

• FIND YOUR VOICE

CONTENT CURATION

• FIND AND FOLLOW INFLUENCERS

• GROWING QUANTITY LED TO SINKING QUALITY

• TRUST IS INVALUABLE  

• WE LIVE IN A SOCIAL WORLD

• CONTENT IS POWERFUL  

http://onforb.es/16wSYYx

MARKETING OURSELVES

• EXPERT IN A NICHE

• “TRUSTED SOURCE”

• EVERY PLATFORM NEEDS ITS OWN STRATEGY

• TARGET DIFFERENT MARKETS

GENERAL TIPSPROMOTE YOUR SOCIAL MEDIA

ONLY JOIN WHAT YOU CAN MANAGE

WATCH YOUR STATISTICS

FACEBOOK

WHEN TO POST• 1-2 TIMES A DAY & ONLY 7X A WEEK

• 18% HIGHER ON THURSDAYS AND FRIDAYS.

Data from: http://goo.gl/8NeHoH

http://goo.gl/SXGoZ

WHAT TO POST

• KEEP IT SHORT

• REMOVE URLS

• QUESTIONS/QUIZZES

• PERSONALIZE YOUR POST – EMOTIONS HAVE A MUCH HIGHER RESPONSE RATE

GETTING CONTENT TO DISPLAY

• MORE INTERACTION WITH YOUR POSTS – THE MORE PEOPLE WILL SEE IT.

• “ONLY 16% OF YOUR FANS WILL SEE ONE POST (IF EVEN THAT), AS NEWS FEEDS EASILY BECOME OVER POPULATED. THE MORE YOU POST, THE BETTER YOUR CHANCES ARE OF BEING SEEN.”

• TAG

• HAVE FUN

http://goo.gl/CQ6qha

TWITTER

BRAND YOURSELF

1

2

3

IT’S A CONVERSATION

• LISTEN

• INTERACT

• REPLY

• RETWEET & MENTION

• USE YOUR @# AND DIRECT REPLIES

WHEN TO POST

• OFTEN

• TWITTER USERS ARE OFTEN MOBILE

• 181% MORE LIKELY TO BE ON TWITTER DURING THEIR COMMUTE

• 119% MORE LIKELY TO USE TWITTER DURING SCHOOL/WORK HOURS.

Charts from: http://goo.gl/8NeHoH

KEEP IT SHORT – UNDER 100

CHARACTERS FOR MORE ENGAGEMENT

PINTEREST

COMPLETE YOUR PROFILE

PINNING FOLLOW INFLUENCERS

REPIN (CONTENT CURATION)

PIN ORIGINAL CONTENT (LINK TO YOUR WEBSITE)

WHEN TO PIN?WEEKENDS – SATURDAY AM

NIGHTS

MORE ENGAGEMENTS

SHARED BOARDS

CONTEST

DEVELOP & DISCUSS TOOLS TO EFFECTIVELY MANAGE THESE TOOLS

ON AN ONGOING BASIS

CREATING A SOCIAL MEDIA PLAN

Download this template: http://goo.gl/vUp5Km

HOW TO TURN ONLINE CONNECTIONS TO REAL CUSTOMERS

CREATE A RELATIONSHIP & IN-

PERSON AND ONLINE

EXCLUSIVE CONTENT TO FOLLOWERS• CONTESTS

• SCOOPS

• COUPONS

• PICTURES OF EVENTS

CONTACT

DIANA SILVEIRASLIDESHARE.NET/DEE987

DEE987@GMAIL.COM877-816-9638

NOVARELIBRARY.COM