be the match pr research project

Best-In-Class LLC Tori, Erica, Ciara,

Jordan, Danielle, Dia and Dani

● Connects patients searching for a cure with life-

saving bone marrow donors

● Largest and most diverse marrow registry in the

world

● Operated by the National Marrow Donor Program

(NMDP)

The ProblemMisconceptions and lack of awareness about bone

marrow donations hinder the amount of registrants for Be The Match at USF

The Goal:Establish what Be The Match needs to do to

gain more awareness on campus.

Objectives:1. Inform USF

students of Be The Match

2.Motivate USF students to register with Be The Match

3. Inspire USF students to become “committed” donors

Participant DemographicUSF StudentsPhilanthropic students

ie. Greek Life, Student Government, CLCE, Community Service orgs

Members of service organizations on campus

Big Questio

nHow can philanthropic students potentially aid Be The Match in increasing awareness at USF?

Research ProcedurePrepared 12 questions that aim to provide an answer

to the “Big Question”Created a survey through Google Forms

Could be accessed easily through USF EmailAutomatically updated info into Google Sheets

Searched for all service organizations at USF through CSI

Sent personalized emails to the president of 67 service organizations asking them to participate in our survey

Research Procedure Cont.The survey remained open for three weeks56 students responded from over 20 organizationsAnalyzed the frequencies of answers on each

questionPerformed crosstab analytics to interpret the relation

between a student’s commitment to their organization and their willingness to participate in Be The Match

Research Findings

Students from 24 organizations participated

14 organizations only had one respondent

Two organizations (Chi Omega and Alpha Omicron Pi) made up 37.6 percent of the survey findings

Question 1: Which organization are you a part of?

69.7%of respondents say that on the Likert Scale, they are

committed to their organization on a 6 or 7 level

Overwhelmingly,

Multiple choice, 8 options, with examples

40.4% of respondents answered medical

22.8% answered youthBoth of these answers

can relate to Be The Match

Question 3: What type of service is most important to you?

Question 4: What makes you interested in these types of service?

Unsurprisingly, 64.9% of respondents say they use social media

Barely anyone uses The Oracle

Other:Bull Market, All of

These

Question 5: What is the most effective promotion vehicle your organization has used to promote its service events?

Question 6: How do you normally hear about service events on campus?

● Check all that apply

● 5 options or other with a textbox

● Other:○ Note-A-Bull

News emails (14)

○ Bull Sync (1)○ Bull Market

(1)

Question 7: In approximately how many philanthropic or

service events do you participate in during a

semester?

Question 8: Have you heard of bone marrow

transplants?93% of respondents said yes

Question 9: Are you aware that over 70

diseases are potentially curable by bone marrow

transplants?● Only 29.8% said yes

Question 10 : Have you heard of the National Bone Marrow

Registry?Question 11: Have you heard

of Be The Match?

80.4%of respondents answered yes when they were asked if

their organization would be willing to assist Be The Match in registering potential bone marrow donors.

Lastly,

Important Information:Out of the 12 survey

questions, we focused on cross-analyzing the

results of three in particular.

1.Question 2: How important is commitment to your organization?

2.Question 3: What type of service is most important to you?

3.Question 12: Would your organization be interested in learning how to register students with Be The Match?

Out of the 18

respondents who answered 6 to their level of commitment:

16 said they were willing to assist BTM

Out of the 22 respondents who answered 7 to their level of commitment:

16 said they were willing to assist BTM

Commitment * Willingness

Crosstabulation

We will focus specifically on Medical and Youth since they relate to BTM

23 students said they were interested in medical service. Of those 23:

20 said they were willing to assist BTM

13 students said they were interested in youth service. Of those 13:

12 said they were willing to assist BTM

OrgInterests * Willingness

Crosstabulation

The correlation

between these answers was harder to find than the other two

This is more of a personal question.

The only solid evidence we found here is that every person who said they were interested in environmental service, said they were a 6 on the commitment scale.

Commitment * OrgInterests

Crosstabulation

Recommendations

Big AnswerBe The Match can reach out to committed service

organizations on campus, who focus specifically on medical or youth services, and work with them to

increase awareness on campus.

Team up with orgs that are already interested in medical and youth service.

Can be promoted through:Associated

organization members

Word of MouthChalking & Signage

#1Team up with Committed

Service Orgs

#2Be The Match already

has several social media accountsMake one specifically

for USFCreate a schoolwide

hashtag

Create Twitter Account

#3Graphics, videos &

brochures with information about the processInclude cured

diseases and cases of cured diseases

Promote the importance of commitment

Donor/recipient storiesHost a contestAsk people to follow you

Launch a Social Media Campaign

Event PropositionGreek Targeted

Bring Your Match

Twin Fashion Show

Find your match with bracelets

Swab stations set up around room

Goal is to raise money, awareness, and donors

General Students

Giant game of “memory” card game

Must swab to get ticket for food

Winners of Card game get “Be The Match” t-shirt

Have scrolling statistics about the organization

Goal is to raise awareness and donorsTherlandia, Jordan, Ciara, Dani, Danielle

ConclusionWe did not ask our respondents any personal

questions including name, age, gender, race or major.

However, sororities were the leading participants in the survey. (58%)

We are unsure if the information on BullSync is accurate because we did not receive responses from 55 of the organizations we sent a survey to

We feel that we could have worded question 12 differently