be the match pr research project
TRANSCRIPT
Best-In-Class LLC Tori, Erica, Ciara,
Jordan, Danielle, Dia and Dani
● Connects patients searching for a cure with life-
saving bone marrow donors
● Largest and most diverse marrow registry in the
world
● Operated by the National Marrow Donor Program
(NMDP)
The ProblemMisconceptions and lack of awareness about bone
marrow donations hinder the amount of registrants for Be The Match at USF
The Goal:Establish what Be The Match needs to do to
gain more awareness on campus.
Objectives:1. Inform USF
students of Be The Match
2.Motivate USF students to register with Be The Match
3. Inspire USF students to become “committed” donors
Participant DemographicUSF StudentsPhilanthropic students
ie. Greek Life, Student Government, CLCE, Community Service orgs
Members of service organizations on campus
Big Questio
nHow can philanthropic students potentially aid Be The Match in increasing awareness at USF?
Research ProcedurePrepared 12 questions that aim to provide an answer
to the “Big Question”Created a survey through Google Forms
Could be accessed easily through USF EmailAutomatically updated info into Google Sheets
Searched for all service organizations at USF through CSI
Sent personalized emails to the president of 67 service organizations asking them to participate in our survey
Research Procedure Cont.The survey remained open for three weeks56 students responded from over 20 organizationsAnalyzed the frequencies of answers on each
questionPerformed crosstab analytics to interpret the relation
between a student’s commitment to their organization and their willingness to participate in Be The Match
Research Findings
Students from 24 organizations participated
14 organizations only had one respondent
Two organizations (Chi Omega and Alpha Omicron Pi) made up 37.6 percent of the survey findings
Question 1: Which organization are you a part of?
69.7%of respondents say that on the Likert Scale, they are
committed to their organization on a 6 or 7 level
Overwhelmingly,
Multiple choice, 8 options, with examples
40.4% of respondents answered medical
22.8% answered youthBoth of these answers
can relate to Be The Match
Question 3: What type of service is most important to you?
Question 4: What makes you interested in these types of service?
Unsurprisingly, 64.9% of respondents say they use social media
Barely anyone uses The Oracle
Other:Bull Market, All of
These
Question 5: What is the most effective promotion vehicle your organization has used to promote its service events?
Question 6: How do you normally hear about service events on campus?
● Check all that apply
● 5 options or other with a textbox
● Other:○ Note-A-Bull
News emails (14)
○ Bull Sync (1)○ Bull Market
(1)
Question 7: In approximately how many philanthropic or
service events do you participate in during a
semester?
Question 8: Have you heard of bone marrow
transplants?93% of respondents said yes
Question 9: Are you aware that over 70
diseases are potentially curable by bone marrow
transplants?● Only 29.8% said yes
Question 10 : Have you heard of the National Bone Marrow
Registry?Question 11: Have you heard
of Be The Match?
80.4%of respondents answered yes when they were asked if
their organization would be willing to assist Be The Match in registering potential bone marrow donors.
Lastly,
Important Information:Out of the 12 survey
questions, we focused on cross-analyzing the
results of three in particular.
1.Question 2: How important is commitment to your organization?
2.Question 3: What type of service is most important to you?
3.Question 12: Would your organization be interested in learning how to register students with Be The Match?
Out of the 18
respondents who answered 6 to their level of commitment:
16 said they were willing to assist BTM
Out of the 22 respondents who answered 7 to their level of commitment:
16 said they were willing to assist BTM
Commitment * Willingness
Crosstabulation
We will focus specifically on Medical and Youth since they relate to BTM
23 students said they were interested in medical service. Of those 23:
20 said they were willing to assist BTM
13 students said they were interested in youth service. Of those 13:
12 said they were willing to assist BTM
OrgInterests * Willingness
Crosstabulation
The correlation
between these answers was harder to find than the other two
This is more of a personal question.
The only solid evidence we found here is that every person who said they were interested in environmental service, said they were a 6 on the commitment scale.
Commitment * OrgInterests
Crosstabulation
Recommendations
Big AnswerBe The Match can reach out to committed service
organizations on campus, who focus specifically on medical or youth services, and work with them to
increase awareness on campus.
Team up with orgs that are already interested in medical and youth service.
Can be promoted through:Associated
organization members
Word of MouthChalking & Signage
#1Team up with Committed
Service Orgs
#2Be The Match already
has several social media accountsMake one specifically
for USFCreate a schoolwide
hashtag
Create Twitter Account
#3Graphics, videos &
brochures with information about the processInclude cured
diseases and cases of cured diseases
Promote the importance of commitment
Donor/recipient storiesHost a contestAsk people to follow you
Launch a Social Media Campaign
Event PropositionGreek Targeted
Bring Your Match
Twin Fashion Show
Find your match with bracelets
Swab stations set up around room
Goal is to raise money, awareness, and donors
General Students
Giant game of “memory” card game
Must swab to get ticket for food
Winners of Card game get “Be The Match” t-shirt
Have scrolling statistics about the organization
Goal is to raise awareness and donorsTherlandia, Jordan, Ciara, Dani, Danielle
ConclusionWe did not ask our respondents any personal
questions including name, age, gender, race or major.
However, sororities were the leading participants in the survey. (58%)
We are unsure if the information on BullSync is accurate because we did not receive responses from 55 of the organizations we sent a survey to
We feel that we could have worded question 12 differently