be good be social 2011 - jack draws anything - ed henderson

JACK DRAWS ANYTHINGED HENDERSON

ED HENDERSONJACK’S DAD

TEAM HENDONOAH, ROSE, TOBY, ED & JACK

NOAH15 ADMISSIONS IN 2 YEARS

IDEA

SICK KIDSROYAL HOSPITAL FOR SICK CHILDREN

JACK DRAWS ANYTHING

TRADITIONAL MEDIA

Newspapers (local & national)

TV News (BBC, STV)

TV Shows (Fern, Russell, Gaby)

Magazines (kids, foreign, parenting)

BBC Brasil

SOCIAL MEDIA 1

2000 emails in 1 week

BBC News home page1 day = 25,000 website visits

120+ countries

Top referrers - ? ? ? ?

Top search - ?

SOCIAL MEDIA 2

8 months

Fans6,800 Facebook881 Twitter

Visits400,000 Web5,820,000 Facebook

Top 3 countries - ? ? ?

SHIFT

Facebook is now the Internet

All about Social Media

Every experience the same?

Return to websites?

Need to analyse

Improve OUR websites

SOCIAL MEDIA FOR KIDS

Accidentally produced social media for kids

Jack’s work being shown to kids and interacting via parents

Currently no real SAFE social network for kids

GOOD KID NEWS for once

GIFTS

Crayola (Linkedin)

Derwent (Facebook)

Berol (letter)

So many pens/crayons, lost count, given away some

Social Media used for THANK YOUs

GIFTS

Crayola (Linkedin)

Derwent (Facebook)

Berol (letter)

So many pens/crayons, lost count, given away some

Social Media used for THANK YOUs

THE BOOK

Hodder Childrens

Discovered on Facebook Wall

First 290 pictures

Written by Mum & Dad

15 x 5 star reviews on Amazon

Minimum £4000 added

Ideal stocking filler

CLOUD BASED TECH

Posterous (Autopost)

Google Mail (labels)

Facebook, Twitter, Youtube

(Linkedin, Google+)

Google Docs

Justgiving

Campaign Monitor

LESSONS LEARNED

CELEBRITY

Famous folk already have charity established

Tweeting celebrities for a RTIMHO = waste of time

Dave Stewart, Brian May, David Tennant, John Barrowman, Natalie Cassidy, Grant Stott, The Wiggles

JACK

You can lead a boy to crayons but you can’t make him draw

Boredom

Life (school, holidays, Beavers)

Not a machine

Logistics

GETTING HELP

Don't make it hard

People don’t want to work

Need something in return

Learn from flops

Get professional advice if poss

BE VIGILANT

Press, Blogs, Articles, PR

People can make mistakes, assume, make it up

Check EVERYTHING x 2

Don’t feel bad

Watch what you say in public, easy with Social Media

BE NICE

ALWAYS Bad apples

Rude!

Questioning motives

Own agenda / taking advantage

Bad photoshop

Ambassador for charity

Say THANK YOU

MAGIC ANSWER

There isn’t one

Work hard

Try things

Learn

Share

Professional advice

NEGATIVES

Fatigue, 500+ is a lot

Mean people

Donations stop

Many false opportunities

Interrupted normal life

Expensive

POSITIVES

Facebook & Twitter

Wrote a BOOK

Jack’s drawing ability

Penpals, friends, contacts

CV / infamy

Raised £31,000+

Awards

AWARDS

YOUNG PERSON ACHIEVEMENTCOCKENZIE & PORT SETON COMMUNITY COUNCIL

CHARITY CHAMPION (RUNNER-UP)SCOTTISH CHARITY AWARDS

DIGITAL FUNDRAISINGINSTITUTE OF FUNDRAISING

CHILD OF THE YEARBIGHEARTED SCOTLAND AWARDS

SOCIAL MEDIA CAMPAIGN (FINAL 3).NET AWARDS (24 NOVEMBER)

THANK YOU! QUESTIONS?