be good be social 2011 - jack draws anything - ed henderson
TRANSCRIPT
JACK DRAWS ANYTHINGED HENDERSON
ED HENDERSONJACK’S DAD
TEAM HENDONOAH, ROSE, TOBY, ED & JACK
NOAH15 ADMISSIONS IN 2 YEARS
IDEA
SICK KIDSROYAL HOSPITAL FOR SICK CHILDREN
JACK DRAWS ANYTHING
TRADITIONAL MEDIA
Newspapers (local & national)
TV News (BBC, STV)
TV Shows (Fern, Russell, Gaby)
Magazines (kids, foreign, parenting)
BBC Brasil
SOCIAL MEDIA 1
2000 emails in 1 week
BBC News home page1 day = 25,000 website visits
120+ countries
Top referrers - ? ? ? ?
Top search - ?
SOCIAL MEDIA 2
8 months
Fans6,800 Facebook881 Twitter
Visits400,000 Web5,820,000 Facebook
Top 3 countries - ? ? ?
SHIFT
Facebook is now the Internet
All about Social Media
Every experience the same?
Return to websites?
Need to analyse
Improve OUR websites
SOCIAL MEDIA FOR KIDS
Accidentally produced social media for kids
Jack’s work being shown to kids and interacting via parents
Currently no real SAFE social network for kids
GOOD KID NEWS for once
GIFTS
Crayola (Linkedin)
Derwent (Facebook)
Berol (letter)
So many pens/crayons, lost count, given away some
Social Media used for THANK YOUs
GIFTS
Crayola (Linkedin)
Derwent (Facebook)
Berol (letter)
So many pens/crayons, lost count, given away some
Social Media used for THANK YOUs
THE BOOK
Hodder Childrens
Discovered on Facebook Wall
First 290 pictures
Written by Mum & Dad
15 x 5 star reviews on Amazon
Minimum £4000 added
Ideal stocking filler
CLOUD BASED TECH
Posterous (Autopost)
Google Mail (labels)
Facebook, Twitter, Youtube
(Linkedin, Google+)
Google Docs
Justgiving
Campaign Monitor
LESSONS LEARNED
CELEBRITY
Famous folk already have charity established
Tweeting celebrities for a RTIMHO = waste of time
Dave Stewart, Brian May, David Tennant, John Barrowman, Natalie Cassidy, Grant Stott, The Wiggles
JACK
You can lead a boy to crayons but you can’t make him draw
Boredom
Life (school, holidays, Beavers)
Not a machine
Logistics
GETTING HELP
Don't make it hard
People don’t want to work
Need something in return
Learn from flops
Get professional advice if poss
BE VIGILANT
Press, Blogs, Articles, PR
People can make mistakes, assume, make it up
Check EVERYTHING x 2
Don’t feel bad
Watch what you say in public, easy with Social Media
BE NICE
ALWAYS Bad apples
Rude!
Questioning motives
Own agenda / taking advantage
Bad photoshop
Ambassador for charity
Say THANK YOU
MAGIC ANSWER
There isn’t one
Work hard
Try things
Learn
Share
Professional advice
NEGATIVES
Fatigue, 500+ is a lot
Mean people
Donations stop
Many false opportunities
Interrupted normal life
Expensive
POSITIVES
Facebook & Twitter
Wrote a BOOK
Jack’s drawing ability
Penpals, friends, contacts
CV / infamy
Raised £31,000+
Awards
AWARDS
YOUNG PERSON ACHIEVEMENTCOCKENZIE & PORT SETON COMMUNITY COUNCIL
CHARITY CHAMPION (RUNNER-UP)SCOTTISH CHARITY AWARDS
DIGITAL FUNDRAISINGINSTITUTE OF FUNDRAISING
CHILD OF THE YEARBIGHEARTED SCOTLAND AWARDS
SOCIAL MEDIA CAMPAIGN (FINAL 3).NET AWARDS (24 NOVEMBER)
THANK YOU! QUESTIONS?