be a superconnector: why your networking is not working
Post on 14-Jul-2015
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+10 Tips to Improve Your Personal
Networking StrategyJanuary 29, 2015
by Scott Sambucci
Hult International School of Business, San Francisco, CA
+
… so what are we going to do
today?
+Today’s objectives:
1. Use your LinkedIn account as your primary
networking hub
2. Build a personal strategy to add value to your
network.
3. Learn how to be a connector.
4. Locate live events to attend and build your
network
5. Implement a plan to maximize your return on
time investment for those events
+
Part 1: Become a LinkedIn Pro
+So about those photos…
+Still not good enough…
+ProTip: Have a good photo of
yourself. (and yes, you need a photo…)
+… and be yourself…
+
Activity #1:
• Ask the person next to you for an honest appraisal of your LinkedIn photo.
• Set an appointment right now with a friend to take your photo
+ ProTip: Have a clear, concise
Headline and Summary,” written in
first person
What’s your superpower?
What’s your cred?
Be specific.
Prove your passion.
+
Activity #2:
• Update your
“Headline”
• Update your
“Summary”
+
When and how do I connect with
someone?
+
ProTip: When sending a connection
request…
… make it a personal message,
….add value &
… include reference to personal
info.
+What to do with these?
+
Activity #3:
Connect with someone
on LinkedIn whom you
recently met or know
professionally.
+ProTip: Use Google to search for a
people on LinkedIn.
+
+
+
Be a connector
of people &
ideas
+Example: Why Newsle Matters…
+Example 2: Why Newsle Matters…
+
Activity #5:
a. Find an article &
send it to a connection
via LinkedIn.
b. Set up a Google
Alert for three (3)
topics.
+What we’ve done so far:
Updated our LinkedIn photo.
Wrote a killer LinkedIn “Headline” &
“Summary.”
Learned when & how to connect with
your future network.
Added tactical tools – Newsle & Google
News – to add value to our network.
+[break time]
+ Part 2: Building Your
Network at Live Events
+ProTip: Focus your efforts.
+
Activity #6:
Register attend a
Meetup Group or event
of interest to you.
+
ProTip: Make a list
of questions you’d
like to explore at the
event.
+
Activity #7:
Make a list of ten (10)
to explore at the event
you’ve chosen.
+
Activity #8:
Send a personal
message to a someone
else attending the
event to ask if you can
meet.
(hint: add value + why)
+
Activity #9:
Send a personal
message to the event
organizer introducing
yourself.
(hint: add value + why)
+Another Example…
Conferences
+
At the event…
+
“What brings you here?”
+“What do you think about…”
+Remember your…
+Set a goal for the event
+ProTip: No business card? Be
prepared…
Not to scale…
+
Activity #10:
Download & install the
LinkedIn mobile app.
+
Post-Event…
+Post-event networking
Step 1: Send an email (add value!) -
an news article or something you
promised
Step 2: Send a personalized LinkedIn
connection request
Step 3: Rotate on connections
+
Keeping in touch
+
Activity #11:
Connect with me
on LinkedIn!
+I need your help!
Workshop Survey:
http://tinyurl.com/Hult-LinkedIn
E-Book Landing Page:
+Connect with me!!
LinkedIn:
www.linkedin.com/in/scottsambucci
Quora:
www.quora.com/Scott-Sambucci
Twitter:
@scottsambucci
Email:
scott@salesqualia.com
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