bazaarvoice sampling webinar

Post on 29-Nov-2014

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Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio. Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.

TRANSCRIPT

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 1

Sampling www.bazaarvoice.com/sampling Angela Ingram, Social Media Strategist, Zep Retail Anu Saha, Group Product Manager, Bazaarvoice

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 2

Zep Online Mentions & Blogs

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 3

Zep Online Mentions & Blogs Re-pinned over

168 TIMES!

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 4

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 5

Zep Cleaning Agents • Limited marketing budget, the partnership with Bazaarvoice helped to tell the brand story by the influencers and advocates who already knew and trusted the brand

•  “Cleaning Agents” used as internal focus group for feedback and reviews on products in development

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 6

Zep Cleaning Agents • Limited marketing budget, the partnership with Bazaarvoice helped to tell the brand story by the influencers and advocates who already knew and trusted the brand

•  “Cleaning Agents” used as internal focus group for feedback and reviews on products in development

• Well informed advocates know how to use the product properly - high product efficacy rate

• Review new products, under reviewed products, and underperforming products according to negative reviews.

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 7

External Sampling vs. Bazaarvoice Sampling

82% of samplers had not heard

of Zep

32% of samplers left a product review

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 8

32% of samplers left a product review

External Sampling vs. Bazaarvoice Sampling

82% of samplers had not heard

of Zep

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 9

Bazaarvoice Sampling

54% of samplers left a product review

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 10

Bazaarvoice Sampling

72% of samplers left a product review

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 11

Bazaarvoice Sampling: A better way to sample

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 12

We know review volume increases conversion...

h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.html Industry Case Study

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 13

…so imagine having reviews the day a product launches

h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.html Industry Case Study

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 14

Reviews can increase orders across your portfolio

Impact of going from

1 15 reviews &

3.5 4.5 star rating

IR25 mass merchant retailer

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 15

The traditional way to sample

BRAND

TRIAL SIZE

•  Limited scalability •  Limited low-quality feedback •  Short-lived impact on sales •  Difficult to measure •  Expensive

Product Consumer

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 16

The way to sample

BRAND

TRIAL SIZE

Product Consumer Ratings, reviews & photos on site

Content influences many

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 17

Sampling Introducing

Accelerate review & UGC

collection

Reward your loyal brand

advocates

Scale Content across

the network

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 18

1. Your own branded sampling program and community, white-labeled and powered by BV.

2. Invite your best customers and advocates to join.

3. Manage your program with a BV-powered portal.

Benefits:

•  Collect rich UGC (reviews, photos, videos) faster

•  Launch new products or seasonal items ready with UGC

•  As a brand, syndicate your content to your biggest retailers, outside of amazon.com

Bazaarvoice Sampling

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 19

Oh and it’s mobile optimized for consumers….

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 20

Some of our first Bazaarvoice Sampling Clients

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 21

Bazaarvoice Sampling – Engage Your Fans

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 22

Zep Case Study

151 Samples Shipped 103 Reviews Submitted (68%)

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 23

New Product Launched with Product Reviews

Three NEW products introduced in June with reviews already generated via our

Cleaning Agents!

These reviews helped Zep convince the retailer why they should carry

these new cleaners!

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 24

Reviews Syndicated to Retailers

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 25

Bazaarvoice Sampling – Engage Your Fans

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 26

Questions?

Bazaarvoice

Confidential

Angela Ingram Social Media Strategist Zep Retail

Anu Saha Group Product Manager Bazaarvoice

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