the millennial effect lisa pearson, cmo, bazaarvoice @ lpearson
DESCRIPTION
The Millennial Effect Lisa Pearson, CMO, Bazaarvoice @ lpearson. 2018. Why focus on Millennials ?. Meet Emily. Return on data. Accessing opinions everywhere. Millennial-first design. Three steps:. Personalize your relationship. - PowerPoint PPT PresentationTRANSCRIPT
The Millennial EffectLisa Pearson, CMO, Bazaarvoice@lpearson
2018
Why focus on Millennials?
Meet Emily
Return on data
Accessing opinions everywhere
Millennial-first design
Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 12
Personalize your relationship
Act on their input
Offer opinions and helpful content everywhere via mobile
Three steps:
Confidential and Proprietary. © 2012 Bazaarvoice, Inc. 13
The Millennial effect