basics of wordpress

Basics of WordPress

Austin Online Marketing Club

March 13, 2013

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Where to Find Me

• Twitter– Me: @tommy_landry– Business: @ReturnOnNow

• LinkedIn: www.linkedin.com/in/tommylandry/

• Email: tommy@returnonnow.com• Website: http://ReturnOnNow.com

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Table of Contents

• Facts about WordPress• CMS Market Share• Installing WordPress• WordPress Basics• Tell Us Your Problems

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Facts About WordPress

• Content Management System– Definition: Web-based applications for

creating & managing the content of a website– Empowers non-techies to publish content

• Open Source (PHP)• Top 2 Code Bases: PHP & .NET• Extensible via Plugins

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WordPress: Most Widely Used CMS

WordPress, 54.5%

Joomla; 8.6%

Drupal; 7.2%

Blogger; 3.7%

The rest; 26.0%Market Share

Source: w3techs.com

NOTE: ~35% of websites use a CMS

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Installing WordPress: 3 Top Options

• One-Click Install– Find a host that offers it if you can

• Fantastico– 3rd part solution for hosts without one-click

• Manually– Not as easy as some say (see next slide)– Not recommended for marketers without

technical knowledge

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WordPress Basics

• Directing Your Domain• Accessing The Dashboard• Basic Settings Configuration• Pages vs. Posts• Managing Menus• Plugins• Themes / Appearance

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Directing Your Domain

• Look for “A” Record• Change to IP Where Your Site is Hosted

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The WordPress Dashboard

• Domain.com/wp-admin

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Tour

• Let’s move over to WordPress now

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Top 6 Plugin Types All Sites Need

• SEO• Analytics Integration

– Sometimes included in SEO Plugins

• XML Sitemap Generator– Often included in SEO Plugins

• Caching• Contact Forms• Comment Spam Blocker (Akismet)

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Top Free Ping Services

• Top Two By A Long Mile

– www.pingomatic.com

– www.pingler.com

• Other Good Options

– www.blogbuzzer.com

– www.ping.in

– www.pingmyblog.com

– www.autopinger.com

– www.feedshark.brainbliss.com

– www.pingates.com

– www.pingoat.com

– www.pingates.com

– ping.feedburner.com

– api.my.yahoo.com/rss/ping

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Thank You! Stay in touch…

• Twitter– Me: @tommy_landry– Business: @ReturnOnNow

• LinkedIn: www.linkedin.com/in/tommylandry/

• Email: tommy@returnonnow.com• Website: http://ReturnOnNow.com