barry schwartz-mobile-seo

Mobile SEOBarry SchwartzSMX Israel 2012

Is Mobile SEO Important?

• 3 Billion + Local Queries Per Month

• 2.2 Billion On Google

• 0.55 Billion On Yahoo

• 0.5 Billion On Bing

• A Billion Local-Mobile Queries Per Month

October 2011 : Greg Sterling

Is Mobile SEO Important?

• Compete: Local Search Up 27% Since 2010

• xAd: 32% Do 5+ LoMo Searches Per Month

• Google: 44% Holiday Searches Via Mobile

• IDC: More Mobile Than PC Users in 2015

Mobile Search Ads

• Mobile Search Ad Spend Up 269% YoY

• Mobile Search Ad Impressions Up 317% YOY

IgniteOne January 2011

CTR For Mobile Ads

Marine Software January 2011

New With Google

• Googlebot-Mobile For Smart Phones

• Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7 (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)

Mobile SEO Confusion

• Experts Offer Contradictory Advise

• Mobile Web Sites Confuse Webmasters

• Many Types Of Mobile: Nokia, iPhone, Tablet

• Google Offers Contradictory Advise

Google Mobile Advice

• Matt Cutts Jan ’10: Use Mobile URLs

• Mueller: June: One URL May Be Best

• Google Japan: Redirect Mobile Users

• Feb: Redirect Traditional Users Only

• March: Don’t Redirect Tablet Users

My Advice?

• Traditional Phones

• Smart Phones

• Tablet Devices

Traditional Phones

• Redirect To Unique URLs

• Uniquely Formatted Content

• WML, XHTML Basic, XHTML MP & cHTML

• Mobile XML Sitemap

Smart Phones

• Detect Device Via UserAgent

• Same URL

• Same Content

• Format Design For Smart Phones

• Make Fast

Smart Phones

• Duplicate URLs with Same Content

• m.domain.com

• domain.mobi

• Unless Special Mobile Only Landing Pages

Tablet Devices

• Remove Flash

• Keep Exactly As Desktop Sites

Does It Matter?

Does It Matter?

Thank YouBarry SchwartzSMX Israel 2012