ttlpresents - improving your seo: turning data in to actions that drive results - from barry adams,...
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#TTLPresents
@Badams
#TTLPresents
@Badams
Improving Your SEO:
Turning Data In To Actions
That Drive Results
Barry Adams
Polemic Digital
28 September 2017
#TTLPresents
@Badams
Barry Adams
➢ Doing SEO since 1998
➢ Founder of Polemic Digital
➢ Co-Chief at State of Digital
#TTLPresents
@Badams
Bad Decision Making
Intuition
HiPPO (Highest Paid Person’s Opinion)
“Because we’ve always done it like that.”
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@Badams
Keyword Research;
Identify the search terms that your customers might use to find your content.
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Site Analysis
Identifying on-site issues that affect your website’s performance in organic search results.
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Using Google Search Console
• What are your top performing pages?
➢ And your worst pages?
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Using Google Search Console
• Identify crawl issues on your site;
➢ If a page cannot be crawled, it cannot be indexed.
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Using Google Search Console
• Mobile Optimisation is crucial;
➢ Google to switch to a mobile-first index in 2018.
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Summarised
• The best SEO tools are free;
➢ Google Search Console is your best tool.
• Use data appropriately;
➢ Data needs to be interpreted correctly.
• Mobile First;
➢ This is not optional.
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@Badams
#TTLPresents
@Badams
Thank You
www.polemicdigital.com
@polemicdigital
@badams