banana republic final

Chuck Boddy, Marielle Cohen, Charley Fullerton, Preston Metz, Jason Shim and Emma Whittemore

AGENDA● Analysis of retail space● Window displays● Women’s business section● Demographics● Interviews● Recommendations

Men’s sectionFormal flow

Women’s sectionSectioned

ANALYSIS OF RETAIL SPACE

Casual/ Denim

Business Casual

Business formal

New items/ Jewelry

Business CasualSalesBusiness formal

Entrance

Ent

ranc

e

VARYING FEMALE BUSINESS CLOTHES DISPLAYS

WINDOW DISPLAYS

Gender/Age

Saturday (2/11)

Monday (2/13)

Male:

18-30 6 3

31-50 2 2

51+ 2 0

Female:

18-30 6 4

31-50 6 3

51+ 8 2

DEMOGRAPHICSBR Overall Market

25-34 age range (31%)$100K-150K income (36%)College educated (66%)57% female

Barracks RoadMajority of shoppers 18-3070% female

INTERVIEW WITH CUSTOMERS

“If I go to the mall I’m going to stop in BR. I’m a regular.”

“It’s a pretty well established company with reliable quality. I have the assurance that I know what I’m going to get.”

Justin

4th yearRegular shopperCurrent ensembleDress shirt

Adam

~ 40 years oldNot regular shopperKhaki pantsWife’s loyalty card

● Colors for months● Studio in NYC● Unique men’s section● Differing demographics based on

the time of the week● 5 week cycle● What are women buying?

INTERVIEW WITH MANAGER

RECOMMENDATIONS

RECOMMENDATIONS● New Paint● Maintain sales displays● Reorganize layout to

prioritize female shoppers● Utilize all available window

space● Advertisement

Questions?