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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
1
Balanced Business
Series Welcome A brand new series never before presented, developed by LTD in collaboration with Amway corporation. TV series-type format, with eight episodes. LTD leaders provide valuable content on business building useful for everyone from new IBOs to experienced leaders.
see all 8 episodes!
1. Foundation of a Balanced Business
2. Starting New IBOs Right – First 90 Days
3. Starting New IBOs Right – Lengthening the Focus
4. Creating Value, Raising Belief & Generating ‘Buzz’
5. Quality Customer Relationships
6. Sponsoring
7. Optimizing Income
8. Putting It All Together
Episode 1 Describes what we consider a balanced business to be, and lays the foundation of why and how to build one….having a mindset of creating volume, both prospecting and retailing, avoiding ‘ditch-jumping’, and creating IBOs out of clients. ‘Beginning with the end in mind’ in a reproducible, duplicatable manner.
Leaders: Larry and Pam Winters, Joe and Marybeth Markiewicz
Winters StoryWhat principle did Pam say she is most excited about in the balanced business series?
How does this apply to me?
episode 1: Foundation of a Balanced Business This Study Guide pairs with L12-0436-VOD (CR61003)
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
2
episode 1 – Foundation of a Balanced Business
Markiewicz Story What did Marybeth say they needed to adjust to improve their own Amway business effectiveness?
How does this apply to me?
Reasons I Can Believe in Amway • Over _____________________ years in business
• _____________________ Better Business Bureau rating
• Nearly $ _____________________ in annual sales*
• Over $ _____________________ paid in bonuses and incentives over that time
• _____________________ of products and recognition behind them
• 100% _____________________ _____________________
A complete list of resources is available on page 8.
Achieving Success• Achieving short term reward is good!
• But a long-term, solid, stable, and profitable business is better!!
– The ‘Balanced Business’
• Success is never passive…. action is needed
• What moves an IBO to take action is _____________________
Amway Resource – Real Facts Video
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
3
Four Elements of Belief Building • Making _____________________ from a _____________________ _____________________
• _____________________ somebody else
• Changing _____________________
• Being around _____________________ _____________________
Making Profit from a Retail Sale• Profit is ‘_____________________’
– That the business will work for them
– That money to be made is real
– That the IBO can do it
– Doesn’t have to be big
• Available Retail Margin
– Buy at IBO cost
– Sell at Suggested Retail Price
– Keep the difference!
– Immediate
– First way to make money in the business
Learn more in
• Episode 2 for new IBO profits with Toby and Mia
• Episode 5 for quality customer relationships and ongoing volume with Matt and Alana
episode 1 – Foundation of a Balanced Business
Amway Resources – Home Catalog - Item #: 401049 (10-pack) – Health Catalog - Item #: SA1639 (10-pack) – Beauty Catalog - Item #: SA0983 (10-pack) – Campaign Mini-Catalog - Item #: 401578 (10-pack)
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
4
Sponsoring When an IBO has a downline
• Gives them something to _____________________
• Makes them _____________________ for someone else
• _____________________ increases
Learn more in
• Episode 6 in-depth with Matt, Brian and Mayank
• Episodes 2 and 3 for first downlines with Toby and Mia
Changing Brackets• Moving from _____________________ PV, to _____________________ PV, to
_____________________ PV and beyond
• Power of _____________________
• Business becomes _____________________ and becomes theirs….creates ownership mentality
Learn more in
• Episode 7 for great detail on optimizing income with Joe
episode 1 – Foundation of a Balanced Business
Amway Resource – Amway Business Opportunity Brochure - Item #: 400710
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
5
Being Around Successful PeopleBeing around others with a mindset of business ownership
• Weekly info sessions
• Team meetings
• Business conferences
Learn more in
• Episode 8 for magic of relationships with Pam and Marybeth
Expectations for Business Building Environment• The role of an upline is critical
– To help people establish the right expectation
– And frame the game plan properly
• Engage in both sponsoring and creating volume
– Avoid ‘ _____________________ - _____________________ ’
• Keep it simple….3 skills
1. _____________________
2. _____________________
3. Repeat _____________________ and _____________________ a lot!!
• Consistent and persistent _____________________
• Reinforce and affirm the IBO’s decision to start a business
episode 1 – Foundation of a Balanced Business
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
6
Balanced Business Series Real-world teaching from successful LTD business-builders
• They’ve been through it before
• Have made mistakes and adjustments
• ‘Try, Fail and Adjust’
Eight episodes
• Available on the LTD website and media app
• Each has a downloadable PDF study guide like this one
– Print these before viewing and follow along
episode Topics leaders
1. Foundation of a Balanced Business • Larry and Pam Winters
• Joe and Marybeth Markiewicz
2. Starting New IBOs Right – First 90 Days
• Joe Markiewicz
• Toby and Mia Ayers
3. Starting New IBOs Right – Lengthening the Focus
• Joe Markiewicz
• Toby and Mia Ayers
4. Creating Value, Raising Belief & Generating ‘Buzz’
• Matt Grotewold
• Brian McGrath
• Mayank Gala
5. Quality Customer Relationships • Matt and Alana Grotewold
6. Sponsoring
• Matt Grotewold
• Brian McGrath
• Mayank Gala
7. Optimizing Income • Joe Markiewicz
• Toby Ayers
8. Putting It All Together• Pam Winters
• Marybeth Markiewicz
episode 1 – Foundation of a Balanced Business
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
7
Action Plan • Success is never _____________________ or _____________________
• Its something you control
• Achieving isn’t a passive thing
So:
1. Commit to viewing each of the eight episodes
– Block out time to view
– Make it part of your personal development
– How I will do this
2. Spread the word downline
– Encourage them to participate
– Use the videos on your 1-on-1s or group teaching
– Get creative
– How I will do this
3. Identify one concrete thing to use from each episode
– Move your own business building forward
– Let your upline know so they can help
– How I will do this
4. Let us know what you think
– We care about your success!!
– How I will do this
episode 1 – Foundation of a Balanced Business
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
8
Amway Resources
episode 1 – Foundation of a Balanced Business
Log in to Amway.com and keyword search for:
• Home Catalog
• Health Catalog
• Beauty Catalog
• ABOB
• Mini Catalog 410578
Log in to showsell.amway.com
1. Pick Your Country
2. Choose Your Language
3. Enter Your IBO Number
4. Agree
5. Select Show & Sell Videos
6. Select Real Facts
7. Choose a Viewing Option
©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
9
episode 1 – Foundation of a Balanced Business
Attention
While the techniques and approaches suggested have worked for others, no one can guarantee that these techniques and approaches will work for you. In addition we want to emphasize that success in this business does not come without hard work. Likewise, these training tools are intended solely for existing IBOs only and are not for use with prospects.
The success depicted in this profile may reflect income from sources other than Amway, such as earnings from the sale of training and education materials or other businesses and investments
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