baker labs mobile-friendly websites and effective email ... pick tn...baker labs mobile-friendly...

Mobile-Friendly Websites and Effective Email Marketing

Hi, I’m Gavin.Gavin BakerPrincipalgavin@bakerlabs.co@gavinbaker

bakerlabs.co@bakerlabs

of People Say They Couldn’t Live Without Their Phone

46%

You want more customers, right?

Poll: When annoyed are you - A) More likely to buy B) More likely to bail

Make it easy for your customers to use your website and open your email

Rule of thumb: For ease of use, Pinch & Zoom is bad

&Why mobile?

Why email?

25%Of search engine queries are from a mobile phone

50%Of email is opened on a mobile phone

Mobile Responsive Design

Image via UX Pin

5 Keys for Mobile Websites

1. Size to the small screen 2. Make items easy to access 3. Reduce clutter 4. Increase spacing 5. Load quickly

5 Keys for Mobile Emails

1. Have one main message 2. Don’t use a sidebar 3. Be careful with links on links 4. Make the most of the subject line and preview area 5. Choose buttons when you can

Clear, well spaced message

Links on Links is bad. Too easy to click the wrong link.

Not much room, means short subject lines

But preview text offers opportunities

Use a big easy to click button.

“It is not the strongest of a species that survives, nor

the most intelligent, but the one most responsive to

change.”

Charles Darwin

Gavin Baker gavin@bakerlabs.co 865-226-9472

www.bakerlabs.co/picktn

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