b2c visual branding picnic

Visual Branding

B2B Visual Branding Case

PICNICBring a Blanket

Client Personnel:Bohemia Personnel:

Guido van NispenMarco de BoerMelissa AgostinoHenry Tyminski

Situation!e first PICNIC was held in 2006. By the original name Cross Media Week. !is was the first internationally orientated online and media event where innovation, creativity and technology came together.

Target• !e first year had to be smashing. PICNIC wanted to be on the

map as the best, most exciting and inspiring event of the year.

• Recruit 1,500 visitors.

Target group

• Innovation managers

• Media specialists

• Creative community

• IT professionals

• Corporate companies

StrategySince a goal is to get creative and business people we changed the name to PICNIC; where things happen on a more equal level. Next move was to develop a striking theme. To launch a strong visible concept you need to stay close to the idea. Nobody connects a picnic to a business and innovation fair by itself.

ConceptAt a picnic everyone is equal; visitors and speakers meet. !ere’s no hierarchy. Everyone shares his inspiration and ideas and brings something of his own. So why not a blanket? Bringing a blanket implies you have to do something to add to the success of PICNIC. Feel free, bring a blanket and make it a party.

MediaAdvertisements, billboards, online, newsletter, POS material.

VisualsPICNIC06 Bring a Blanket

PICNIC07 Uncork your Brain

Corporate ID PICNIC06carved into a tree suggests handmade and personal commitment to the place and moment

Billboards PICNIC06Bring a blanket.

Banners PICNIC06Online marketing

Event PICNIC06Westergasfabriek

Corporate ID PICNIC07made of fur suggests the warm and approachable atmosphere.

Billboards PICNIC07Uncork Your Brain!

Billboards PICNIC07Uncork Your Brain!

Event PICNIC07Westergasfabriek

ResultsMore than 500 attendees and 1,700 visitors went to the public events in the very first edition. It was the buzz of the season.

With the second edition of 2007 the number of attendees and visitors climbed to a ground breaking 1,100 and 2,800.

ResultsFurther YearsFollowing the huge success of the initial branding we were invited to continue the theme for the following years.

Currently PICNIC still use the last logo we developed... Kerching!

Make a Mark.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com