b2b marketing: five ways to take action

B2B Marketing: It’s Better to Act than Wait

Five Ways To Overcome Inactivity in Marketing

Christopher Ryancryan@fusionmarketingpartners.com

Postponing Decisions

• The more often you postpone a decision, the easier it becomes to postpone the next decision, and the next decision.

• Over time, non-action becomes an insidious habit.

• Why do people fail to act? Following are five primary reasons.

• No one wants to make a poor decision. – This fear can be mitigated by testing

your campaigns with smaller budgets before making larger spending commitments.

• Every new initiative teaches you something so you either get great results or great feedback—a win either way.

1. Fear of Making a Bad Decision

2. Lack of Expertise

• The marketing world changes rapidly and even those of us who do this for a living can’t keep up with every new technique.

It doesn’t hurt to hire experts, who will usually save you more than they cost.

• Marketers often wait until they have all the data they deem necessary to launch into a new market or with a new media.

• The problem is that more data doesn’t always mean better results.

3. Lack of Data

4. Lack of Budget

• In past decades, lack of dollars to spend on marketing was a huge inhibitor. – However, the growth of pull marketing and social

media have provided even the smallest companies with ways to get the message out.

Doing even a few small things on a consistent basis will have positive impact

5. Lack of Time

• Peter Drucker made the observation “Any business enterprise has two—and only two—basic functions: marketing and innovation. All the rest are costs.”

• It is essential that you not ignore Mr. Drucker’s advice by neglecting one of the two essential functions of business.

About Fusion Marketing Partners

Christopher Ryan, CEO

We Do This:

Brand building/messagingWebsite optimizationContent creationLead generation

You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue

Lots more information at:

http://FusionMarketingPartners.com/

http://Greatb2BMarketing.com (blog)

info@fusionmarketingpartners.com719-357-6280