b2b marketing dashboard
Post on 14-Jul-2015
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Metrics Report for {Client}
Date
Key Trends and Insights
Action StepsImpact on Company
How To Read These Slides
• This area will act as a reminder for why
the metric matters to your business.
• This area will include actions I’m taking,
actions your taking, and any new
recommended actions to improve the
goal/metric
• This area will provide commentary and
explanation of the data, including explanations
and causes of trends, as well as the expectation
for the following week
Color coded circle indicates how
this goal/metric is doing. Red
means we should talk about
it, yellow means its on
track, green means its ahead of
schedule
This area will provide a week by week trend
chart for the metric so you can see the
progress over time.
Unbranded Natural Search Traffic
Key Trends and Insights
Action StepsImpact on Company
• Increasing these visitors per week
indicates more new prospects are
finding your website.
• The complement, branded
search visitors, indicates those
who already know who you are
and is a measure of PR, etc.
• This is the total number of visitors per
week, visiting from organic searches and
not using your brand name in the search
• We reached an all time high of 242 this
week
• This number will continue to climb as
the rankings increase
• Expanding SEO efforts this week to
add cluster #2
0
50
100
150
200
250
300
Unbranded Search Visitors per
week
Unbranded Search
Visitors per week
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