Metrics Report for {Client}

Date

Key Trends and Insights

Action StepsImpact on Company

How To Read These Slides

• This area will act as a reminder for why

the metric matters to your business.

• This area will include actions I’m taking,

actions your taking, and any new

recommended actions to improve the

goal/metric

• This area will provide commentary and

explanation of the data, including explanations

and causes of trends, as well as the expectation

for the following week

Color coded circle indicates how

this goal/metric is doing. Red

means we should talk about

it, yellow means its on

track, green means its ahead of

schedule

This area will provide a week by week trend

chart for the metric so you can see the

progress over time.

Unbranded Natural Search Traffic

Key Trends and Insights

Action StepsImpact on Company

• Increasing these visitors per week

indicates more new prospects are

finding your website.

• The complement, branded

search visitors, indicates those

who already know who you are

and is a measure of PR, etc.

• This is the total number of visitors per

week, visiting from organic searches and

not using your brand name in the search

• We reached an all time high of 242 this

week

• This number will continue to climb as

the rankings increase

• Expanding SEO efforts this week to

add cluster #2

0

50

100

150

200

250

300

Unbranded Search Visitors per

week

Unbranded Search

Visitors per week