b2b & crm

B2B & CRM

Presentation: Industrial Magazine

By:Ameya Godbole (A-08)Gaurav Khadse (A-15)Abhishek Singh (A-44)

Industrial Magazine: Industrial magazine is an information store where

overview of a specific industry is discussed in a manner that helps the consumer to compare and relate to their own needs.

Industry specific.

Why?- To target specific audience, to narrow consumer’s search for knowledge about the industry.

Where?- In markets where industry has developed to a certain level; where market demands a platform for spreading information.

When?- Usually issued weekly or monthly. Some magazines do come out quarterly and half-yearly. Yearly editions are not uncommon either..

General:

Profile:

Either tabloid or broadsheet

Editorial

Technology forum

Product reviews

Product Comparisons

Industry News

Focus of key industry people

Present scenario

Upcoming changes & new launches

Advertisements

Benefits:

Promotion for companies from the industry or even from outside the industry.

Provides another inbound communication channel.

Specific audience can be targeted. This also helps for companies who advertise in these magazines.

The overall industry is promoted.

Inferences from industry magazines:

Spot The GAP

Understand The Consumer Buying

Behavior

Challenges And Redefine MarketCreate Action Plan

Measurement And Improvement

Attributes and function of Industrial Magazine:

Catering information service in B2B market

Product comparisons on basis of established guidelines laid down by various expert institutes

Specific and relative content

Focus on Industry people

New Product launch

Helpdesk for the readers

Why Industrial magazines are needed?

Specific Industry products needs

Provides insight on market for multinationals

Competitors portfolio

Tech and trends

Expert’s review

Advertisements

Industries could be like…

Information technology

PC Quest is the second oldest IT publication in the country. It's positioned in the enterprise IT implementation space and helps key IT decision makers to understand technologies, choose the right products and solutions, and implement the right IT solutions

Ex: PC Quest.

CV Magazine: Automobile industry

Insights on the Indian Auto market for multinationals looking at understanding & making in roads in the Indian market

Chemistry & Industry: Chemical industry

The leading source of news and opinion in the arena of chemical technology

About the Magazine:

BBC TopGear is published by Worldwide Media Pvt. Ltd (WWM).

A Joint Venture between The Times of India Group and BBC Magazines UK.

The first edition was launched in August 2005, in Mumbai.

An automotive magazine with a lifestyle flavour.

Basic Profile:

It’s a tabloid automobile industry magazine.

Around 150-200 pages.

Glossy, Colourful, picturesque & attractive cover and content pages.

Price: Rs.100 an issue. Rs.1200 for yearly subscription. 2 year and 3 year subscriptions also available.

USP: Surreal features

The Cover

Contents & features:

International & Domestic industry news

Editorial

Industry updates

Articles & columns by TopGear India’s writers

Articles by TopGear TV show anchors- Jeremy Clarkson, Richard Hammond & James May

New gears & gadgets for automobile enthusiasts

Car & Bike reviews

Comparison tests

Periodic Surveys

Car & Bike Guide

Advertisements

From L2R-Jeremy Clarkson, Richard Hammond & James May

Review Sample

Competitors: Autocar India

Auto X

Bike India

Cars & Bikes

Overdrive

Wheels

Motoring

Car India

Commercial Vehicle

Bike India

Auto Bild

STP Analysis

Young men

Automobile enthusiasts & people from auto industry.

Automobile owners & probable customers

On basis of income: Higher middle class & Upper class.

On basis of gender: Men

On basis of age group: Youth (But not specific. Virtually no age bar)

“TopGear” is the Playboy of Auto Magazines

An auto magazine that talks a lot about driver interactions with the automobile and not just the technical specifications.

Segmentation

Targeting

Positioning

Why TopGear?

Its not just an auto magazine.

Direct & Bold feedbacks about automobiles.

Reviews are not stressed just on the technical specs.

Comparisons of all aspects and not just technical.

The sheer craziness.

They publish what I want to read.

The sheer craziness. Yet, point made clear.

They publish what “I” want

to read