awny event - social media tools for your career

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Using Social Media to Enrich Your Job Search + Enhance Your Professional Reputation

AWNYRegina Angeles4.7.10

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Agenda

• Employment Marketplace + Trends• Professional Development 2.0 • Know your audience

• Recruiters/Hiring Managers• Professional Peers• Alumni networks - corporate + academic

• Social Media Toolkit

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Employment Marketplace + Trends

• As of March 2010, there were 5.5 job seekers per available job.

• Recruiting is moving back to a referral based system

• There is increased access at every level of the organization. Effective targeting and a robust online profile will open doors faster than traditional recruiting channels.

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March 2010 Industry Trends Report

IndustryJob Postings

Annual Change

Accounting 124,153 12%

Construction 87,492 0%

Education 93,224 11%

Financial Services and Banking 205,227 15%

Healthcare 541,200 0%

Hospitality 78,805 33%

Information Technology 256,866 17%

Manufacturing 80,575 22%

Media and Newspaper 34,930 30%

Real Estate 29,868 29%

Retail 301,849 42%

Transportation 60,579 16%

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Media and Newspaper IndustryMarch 2010 Job Postings

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•34,930 Job postings• Media and Newspaper job postings have increased 30% since March 2009.•Clicks on Media and Newspaper jobs have increased 47% since March 2009.

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Explosion of Job Search Channels

Before Social Networks…

• Paper Resume• Personal Network• Recruiters• Online Job Boards

(Monster, Career Builder)

• Professional Associations

Now…• Social Recruiting Site

(Jobvite)• Social Networks

(LinkedIn, Facebook, Twitter, Tweetajob)

• Niche Job Sites (IvyExec, Doostang)

• Paid Job Sites (TheLadders)

• Job Search Enginges (Indeed, SimplyHired)

• Niche Professional Communities (MENG, Talent2050, AdMonsters)

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Professional Development 2.0

• Effective online and offline strategy

• Unique marketing/positioning statement

• Looking for employers instead of jobs

• Optimize your online profiles, be searchable

• Contacts + Followers + Friends = Audience (Professional Referral Network)

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Maximizing Online Profiles

• Keywords, keywords, keywords• Concise + consistent positioning of your skills and experiences

• Tie together your online profiles to improve your search engine rankings

• Create a network of sites about you

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Know Your Audience: Recruiters

• 80% of companies use or plan to use social networking sites to fill vacant positions

• 95% of companies are using LinkedIn• 59% use Facebook• 42% use Twitter

• 35% of recruiters eliminate candidates based on what they find on social networking profiles

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How Recruiters Use Social NetworksBefore the web and social networks…

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How Recruiters Use Social NetworksAfter…

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Identifying Candidates

Benefits to recruiters/HR/hiring managers:

• Closed networks Open networks• Companies Communities• Titles Skills• Validation from peers and networks• Deeper visibility into companies • 150 = number of contacts required for referral network to kick-in

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Know Your Audience:Professional Peers

• This network will help you establish credibility in the industry

• Actively build relationships outside your company and across your industry

• Currency for this network is information and market intelligence

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Hierarchy of Online Activities1. Write a Blog to Showcase Your Subject

Matter Expertise• Show your point of view, communication skills,

presentation style

2. Building + Maintaining Personal Website• An online home for your resume, bio, speaking

engagements, video of you on panels etc

3. Creating + Maintaining Social Networking Profiles

4. Creating Online Profiles in Professional or Alumni Networks

5. Responding to Online Job Postings6. Setting up a Google alert on your name

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Know Your Audience: Alumni Networks

• Corporate + Academic• This network will jumpstart your network connections across all social sites

• Effective for recommendations• Reciprocate and write recommendations for your contacts

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Social Media Toolkit: LinkedIn• Improve your ranking in search results by

• Increasing your number of contacts• Getting recommendations• Joining groups• Personalizing your profile URL

• http://www.linkedin.com/in/reginaangeles

• Alumni connections are key to building this network

• Status updates link to FB and Twitter • Tips + Tricks http://bit.ly/cGG1mR• How LinkedIn will Fire Up Your Career http://bit.ly/bQiwMA

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Social Media Toolkit: Facebook

• Effective for entry-level roles and companies that engage in campus recruiting

• Before you start, decide if this is a personal or professional page - how much do you want to share?

• Customize privacy settings• Customize your FB URL http://www.facebook.com/talent2050

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Social Media Toolkit: Twitter

• Follow influencers in your industry • Connect Twitter to your LinkedIn and FB profiles

• Most effective use: • Share links to articles, information, etc that enhances your position as a thought leader

• Ask questions, gather market intelligence

• Drive attendance to events

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Other Social Media Tools• Tweetajob http://tweetajob.com

tj_nwk_nj_sales Nyc,NY | MarketSource | Account Sales Representative St10 - Bilingual | #tweetajob | http://bit.ly/9e3CiQ | #jobs

• Jobvite social recruiting tool http://www.jobvite.com

• Social media aggregators• Hootsuite http://hootsuite.com• Tweetdeck http://www.tweetdeck.com

• URL Shorteners• Tiny URL http://tinyurl.com• Bit.ly http://bit.ly/

• Twesume

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140 Character Twesume

• Winner @teresa808: 97 charactersRobot friendly Web and print editor/writer attracts humans and spiders. Get noticed. DM me today.

• 2nd place @PaulMacchia: 104 charactersPR Pro who can grab a reporter’s ear. Listen up, Vincent Van Gogh & Mike Tyson, my style works better.

• 3rd place @fernglazer: 114 characters1 part passion for & knowledge of food+1 part experienced journo with rest ind connections. Yields: foodie 4 hire.

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Social Media Don’ts

•Confidentiality •Be careful what you tweet•Be judicious about your status updates•Companies monitor their brand names too

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6 Career-Killing Facebook Mistakes

• Inappropriate Pictures• Complaining About Your Current Job• Posting Conflicting Information to Your Resume

• Statuses You Wouldn't Want Your Boss to See• Not Understanding Your Security Settings• Losing By Association

• Read complete article:http://bit.ly/cFHXpn

Originally posted on SFGATE.com, April 6, 2010

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THANK YOU

Have additional questions?

Regina@talent2050.net917 371 6321@Talent2050Blog: http://Talent2050.ning.comhttp://www.facebook.com/talent2050http://www.linkedin.com/in/reginaangeleswww.talent2050.net