avoiding cms pitfalls presented by john piechowski, managing director – northwoods software
Post on 10-Dec-2015
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A little about myself
• My first computer was an Apple IIc• Computer programmer in the Army• Live in Jackson• Student Pilot• Worked in many areas of IT for over 20
years• Implementing Content Management for 8
years• Briggs and Stratton Dealer Extranet• Medical College of Wisconsin• Boy Scout Troop and Little League
Website
Goals of a CMS
• Better website• Consistent look• Improve accuracy• Easier to manage• Reduce duplication• Improve search
• Personalization• Security• Control• Workflow• Distribute workload• Add Functionality
• Page Creation• Editing• Linking• Images• Placement• Metadata• Tagging
#9 - Flexibility
With tamed exuberance
#8 – Assess Integration Needs
• External systems/data
• Dealer Locator• eCommerce• Business System• Inventory• Order status• Warranty System
• You can’t use it if you can’t find it• Do it from your user’s perspective• It’s not just a CMS problem
“The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability.” - IA Institute
#7 – Efficient Information Architecture
#6 – Think in Phases
• Set a 3 month or less goal• Max of 6 months• Business change• The web is flexible• Manage scope• Phase II and III
#5 – Plan Early for New Content
• Inventory• Assign responsibility
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HomeHOM.00 www.jeffersonwells.com Home Page 1 1
About Jefferson WellsABT.00 www.jeffersonwells.com/about Jefferson Wells Overview Landing Page 2 2ABT.01 www.jeffersonwells.com/experience The Value of Experience 3 3ABT.02 www.jeffersonwells.com/offices Offices/Geography LINK - OFF.00ABT.03 www.jeffersonwells.com/leadership Leadership Team Introduction/Overview Page 3 3ABT.04 Owen Sullivan 4 4ABT.05 Mike Touhey 4 4ABT.06 Mark Bealin 4 4ABT.07 John LeBlanc 4 4ABT.08 Michael Nelson 4 4ABT.09 Ted Young 4 4ABT.10 Industries Served LINK LINK IND.00ABT.11 Partners 3 3
IndustriesIND.00 www.jeffersonwells.com/industries Industries Landing Page 2 2IND.01 Agriculture 3 3IND.02 Communications 3 3IND.03 Construction 3 3IND.04 Education 3 3IND.05 Financial Services 3 3IND.06 Utilities 3 3IND.07 Insurance 3 3IND.08 Manufacturing 3 3IND.09 Mining 3 3IND.10 Public Administration 3 3IND.11 Real Estate 3 3IND.12 Health Care 3 3IND.13 Services 3 3IND.14 Trade 3 3IND.15 Transportation 3 3
#5 – Plan Early for New Content
“Get rid of half the words on each page, then get rid of half of what’s left” - Krug, Don’t Make Me Think
• Inventory• Assign responsibility• It’s not just pasting from Word• Learn writing for the web• Example of scanning
#4 – Migrate Existing Content
• Planning process• Very easy to underestimate• Old Content• Remove• Refresh/Rewrite “We just need to copy and
paste our existing content and we’ll be done”
#3 – Plan for Training
• Goals• Distributed publishing• Easy to manage• Empower the Users
• Content Entry• Content Approval• Administrators
#1 – Planning for Care and Feeding
• You’ve Just Begun• Maintain content• Monitor SEO• Monitor Analytics• Keep the content fresh• Train new users
Join us for Upcoming Lunch & Learn Seminars
http://learn.northwoodsoft.com
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