avoid f*cking up your company culture by david niu of tinypulse - sic2014

SIC 2014

Avoid F*cking Up Your Company

CultureDavid NiuFounderdavid@

TINYhr.com@TINYhr

START OF JOURNEY

MBA

Strategy Marketing Product Finance Logistics

1st COMPANY AS FOUNDER Raising $$$

Hiring Product-Market Fit Marketing Raising $$$ to

Avoid Death

FOUNDER JOURNEY

NetConversions 1999 - 2005-Dropped out of Wharton MBA-Raised $1MM+-Sold to “AQNT” in 2004

BuddyTV 2005 - Present-Raised $10MM+-Director on Board

TINYhr 2012 - Present

MIRROR MIRROR ON THE WALL…

CRAZY -OR- WISH I COULD

CAREERCATION

CAREERCATION GOALS

Learnings Along the Way

CULTURE ORGANIC, LIKE GARDEN

STARTS AT TOP

NO BREAKROOM POSTER

MANAGEMENT TRANSPARENCY

RECOGNITION

COMMITMENT & PATIENCE

Practical Tips to Create and / or Focus on Culture

VALUES

TINYhr VALUES AND WHYD elight customers

E lect and spread positivityL ead with solutions and embrace changeI ncrease communication with transparencyG o the extra mile with passionH old oneself accountable "Big Freedom = Big Accountability"T reasure culture and freedom…we’ll hire, fire, make decisions, give Cheers, and train “role play situations” to live these values daily and in all we do.

MISSION AND VISION “NORTH STAR”

Mission

Why we exists as an organization?

“To make employees happier”

Vision

???

Ari Weinzweig of Zingerman’s Deli

STARTING ON RIGHT FOOT

ANONYMITY

K.I.S.S.

Scale, binary, open-end Less is more (3 in

baseline and 1 ongoing) Avoid survey creep Higher response rates

for employees Actionable for

management

EMPLOYEE SURVEY BEST PRACTICES

Scale Questions On a scale of 1-10, how happy

are you at work? On a scale of 1-10, how would

you rate the match between your personal values and the organization’s values?

On a scale of 1 to 10, how likely do you see yourself working here in one year?

Binary Questions With eyes closed and fingers

crossed, can you recite your organization's vision, mission, and cultural values?

Has a supervisor given you any recognition in the past two weeks?

Is your promotion and career path clear to you?

EMPLOYEE SURVEY BEST PRACTICES CONTINUED

Open-Ended If you would give notice and leave

our organization, what would your primary reason be?

What is your favorite memory of working here so far and how did it make you feel?

Who is your organization’s MVP and why?

Suggestions Give people the opportunity to

provide additional feedback Usually at the start of surveys,

you’ll get more than expected

REMINDERS

WHAT NOT WHO

ENGAGE

MEASURE TO IMPROVE

THANK YOU FOR JOINING OUR MISSION

“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” –Maria RobinsonDavid Niu

Founderdavid@

TINYhr.com@TINYhr