avoid f*cking up your company culture by david niu of tinypulse - sic2014

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SIC 2014 Avoid F*cking Up Your Company Culture David Niu Founder david@ TINYhr.com @TINYhr

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Culture is the ultimate competitive advantage. Companies like Zappos and HubSpot leverage it to attract and retain the best employees. But it’s also not accidental. It’s a very intentional, continuous investment. Learn best practices and tips for creating an awesome company culture that acts as a magnet to recruit and retain A+ talent for your organization.

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Page 1: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

SIC 2014

Avoid F*cking Up Your Company

CultureDavid NiuFounderdavid@

TINYhr.com@TINYhr

Page 2: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

START OF JOURNEY

Page 3: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

MBA

Strategy Marketing Product Finance Logistics

Page 4: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

1st COMPANY AS FOUNDER Raising $$$

Hiring Product-Market Fit Marketing Raising $$$ to

Avoid Death

Page 5: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

FOUNDER JOURNEY

NetConversions 1999 - 2005-Dropped out of Wharton MBA-Raised $1MM+-Sold to “AQNT” in 2004

BuddyTV 2005 - Present-Raised $10MM+-Director on Board

TINYhr 2012 - Present

Page 6: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

MIRROR MIRROR ON THE WALL…

Page 7: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

CRAZY -OR- WISH I COULD

CAREERCATION

Page 8: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

CAREERCATION GOALS

Page 9: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

Learnings Along the Way

Page 10: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

CULTURE ORGANIC, LIKE GARDEN

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STARTS AT TOP

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NO BREAKROOM POSTER

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MANAGEMENT TRANSPARENCY

Page 14: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

RECOGNITION

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COMMITMENT & PATIENCE

Page 16: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

Practical Tips to Create and / or Focus on Culture

Page 17: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

VALUES

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TINYhr VALUES AND WHYD elight customers

E lect and spread positivityL ead with solutions and embrace changeI ncrease communication with transparencyG o the extra mile with passionH old oneself accountable "Big Freedom = Big Accountability"T reasure culture and freedom…we’ll hire, fire, make decisions, give Cheers, and train “role play situations” to live these values daily and in all we do.

Page 19: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

MISSION AND VISION “NORTH STAR”

Mission

Why we exists as an organization?

“To make employees happier”

Vision

???

Ari Weinzweig of Zingerman’s Deli

Page 20: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

STARTING ON RIGHT FOOT

Page 21: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

ANONYMITY

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K.I.S.S.

Scale, binary, open-end Less is more (3 in

baseline and 1 ongoing) Avoid survey creep Higher response rates

for employees Actionable for

management

Page 23: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

EMPLOYEE SURVEY BEST PRACTICES

Scale Questions On a scale of 1-10, how happy

are you at work? On a scale of 1-10, how would

you rate the match between your personal values and the organization’s values?

On a scale of 1 to 10, how likely do you see yourself working here in one year?

Binary Questions With eyes closed and fingers

crossed, can you recite your organization's vision, mission, and cultural values?

Has a supervisor given you any recognition in the past two weeks?

Is your promotion and career path clear to you?

Page 24: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

EMPLOYEE SURVEY BEST PRACTICES CONTINUED

Open-Ended If you would give notice and leave

our organization, what would your primary reason be?

What is your favorite memory of working here so far and how did it make you feel?

Who is your organization’s MVP and why?

Suggestions Give people the opportunity to

provide additional feedback Usually at the start of surveys,

you’ll get more than expected

Page 25: Avoid F*cking Up Your Company Culture by David Niu of TINYpulse - SIC2014

REMINDERS

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WHAT NOT WHO

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ENGAGE

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MEASURE TO IMPROVE

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THANK YOU FOR JOINING OUR MISSION

“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” –Maria RobinsonDavid Niu

Founderdavid@

TINYhr.com@TINYhr