autumn kramer design portfolio - compressed

autumn@autumnkramer.comwww.autumnkramer.com

310-630-7887

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-logo-visual identity system-packaging

branding

Project: Desperado IPA BeerAbout the Company: A local brewery out of Chula Vista that exclusively sells IPA beers as a niche brand. They are looking to develop their image and gain brand recognition. The beer aims at mostly men 21-35 years old and people who prefer local San Diego area breweriesScope of Project: The logo, label, box, business identity system, promotional kit with giveaway merchandise

Project: Andrew Holtzman, Realtor at Keller WilliamsAbout the Realtor: With over ten years of experience in the field, Andrew is a young

professional marketing to successful young buyers and sellers in Los Angeles, Hollywood, Studio City, and Sherman Oaks

Scope of Project: The logo, sign, business cards, home flyers, and postcards

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-package design-product design-logos

packaging

Project: Misschief PerfumeAbout the Company: The “LALA” label is introducing their new “Misschief” scent. Their demographic is female, 13-22 years old, still in school, from middle income to affluent families, and the company is looking for something outside the box to catch young shoppers’ eyesScope of Project: Logo, bottle design, and box

Project: Moxie Flavored WaterAbout the Company: New product line looking for a niche group of people looking

for a healthy and fun alternative to soda. Mostly of the demographic are female, 18-40 years old

Scope of Project: Logo and flavor icons and application, bottle style

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-title treatments and logos-movie posters-billboards

entertainmentindustry

Project: “This is Vegas” video game

About the Company: A veteran in the gaming industry, “H Gun” is releasing a new

game. It’s aimed at teens and adults, both men and women, ages 13-35. They are

fans of ‘Sim City’ and similar types of games

Scope of Project: Logo creation

Project: “The Silo” filmAbout the Movie: A story of a post-apocalyptic society that must live underground in a silo due to radioactivity making the surface uninhabitable. They watch on TV as convicted criminals are sent outside to clean the video cameras, their only view of the world. The demographic of fans is mostly men and some women, readers of the book “Wool” by Hugh Howey, and science fiction buffsScope of Project: Title treatment, key art for the teaser poster, billboard, and bus ad

Project: “Shark Week” 30th anniversary special edition DVD setAbout The Show: Discovery Channel’s biggest success story finally comes to DVD in a commemorative set for its 30th anniversary. The demographic is mostly men and

some women, fans of the marathon shows and sharksScope of Project: Complete DVD packaging and alternate

logo creation

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-responsive website design-desktop, mobile, and tablet functionalityweb

Project: Website for Intrepid SafarisAbout the Company: A luxury safari company hoping to update their web

presence to target more upscale travelers Scope of Work: Creating desktop, tablet, and mobile versions of

the site from scratch, utilizing own photographs

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-weddings, receptions, and eventsinvitations

Project: Invitations for circus/carnival themed wedding receptionScope of Work: Design creation for cards and envelopes,

letterpress, and foil printing

Project: Invitations for a destination wedding in Ravello, ItalyScope of Work: Screenprinted handkerchief invitation, RSVP postcard, letterpress event card, box and wrapping

-pattern creation-fashion-furnishings-consumer goods

surfaceapplication

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Project: Surface design and application for “Femme Florale” lineAbout the Company: A new brand focusing on the female demographic, ages 12-40, looking to expand into department storesScope of Work: Pattern creation through manipulated original photographs, creation of badges, application of badges and patterns to real materials

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-layout-logo-typographypublication

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-layout-logo-typographypublication

Project: Delilah magazineAbout the Company: A new publication aimed mostly at ages 18-34 that are fans

of Etsy and a fun, healthy, attainable, and fashionable image Scope of Work: Logo, layouts, and added imagery