autumn kramer design portfolio - compressed
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-logo-visual identity system-packaging
branding
Project: Desperado IPA BeerAbout the Company: A local brewery out of Chula Vista that exclusively sells IPA beers as a niche brand. They are looking to develop their image and gain brand recognition. The beer aims at mostly men 21-35 years old and people who prefer local San Diego area breweriesScope of Project: The logo, label, box, business identity system, promotional kit with giveaway merchandise
Project: Andrew Holtzman, Realtor at Keller WilliamsAbout the Realtor: With over ten years of experience in the field, Andrew is a young
professional marketing to successful young buyers and sellers in Los Angeles, Hollywood, Studio City, and Sherman Oaks
Scope of Project: The logo, sign, business cards, home flyers, and postcards
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-package design-product design-logos
packaging
Project: Misschief PerfumeAbout the Company: The “LALA” label is introducing their new “Misschief” scent. Their demographic is female, 13-22 years old, still in school, from middle income to affluent families, and the company is looking for something outside the box to catch young shoppers’ eyesScope of Project: Logo, bottle design, and box
Project: Moxie Flavored WaterAbout the Company: New product line looking for a niche group of people looking
for a healthy and fun alternative to soda. Mostly of the demographic are female, 18-40 years old
Scope of Project: Logo and flavor icons and application, bottle style
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-title treatments and logos-movie posters-billboards
entertainmentindustry
Project: “This is Vegas” video game
About the Company: A veteran in the gaming industry, “H Gun” is releasing a new
game. It’s aimed at teens and adults, both men and women, ages 13-35. They are
fans of ‘Sim City’ and similar types of games
Scope of Project: Logo creation
Project: “The Silo” filmAbout the Movie: A story of a post-apocalyptic society that must live underground in a silo due to radioactivity making the surface uninhabitable. They watch on TV as convicted criminals are sent outside to clean the video cameras, their only view of the world. The demographic of fans is mostly men and some women, readers of the book “Wool” by Hugh Howey, and science fiction buffsScope of Project: Title treatment, key art for the teaser poster, billboard, and bus ad
Project: “Shark Week” 30th anniversary special edition DVD setAbout The Show: Discovery Channel’s biggest success story finally comes to DVD in a commemorative set for its 30th anniversary. The demographic is mostly men and
some women, fans of the marathon shows and sharksScope of Project: Complete DVD packaging and alternate
logo creation
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-responsive website design-desktop, mobile, and tablet functionalityweb
Project: Website for Intrepid SafarisAbout the Company: A luxury safari company hoping to update their web
presence to target more upscale travelers Scope of Work: Creating desktop, tablet, and mobile versions of
the site from scratch, utilizing own photographs
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-weddings, receptions, and eventsinvitations
Project: Invitations for circus/carnival themed wedding receptionScope of Work: Design creation for cards and envelopes,
letterpress, and foil printing
Project: Invitations for a destination wedding in Ravello, ItalyScope of Work: Screenprinted handkerchief invitation, RSVP postcard, letterpress event card, box and wrapping
-pattern creation-fashion-furnishings-consumer goods
surfaceapplication
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Project: Surface design and application for “Femme Florale” lineAbout the Company: A new brand focusing on the female demographic, ages 12-40, looking to expand into department storesScope of Work: Pattern creation through manipulated original photographs, creation of badges, application of badges and patterns to real materials
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-layout-logo-typographypublication
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-layout-logo-typographypublication
Project: Delilah magazineAbout the Company: A new publication aimed mostly at ages 18-34 that are fans
of Etsy and a fun, healthy, attainable, and fashionable image Scope of Work: Logo, layouts, and added imagery
