automating relevance for the age of context (ds-iq)

Automating Relevance for the Age of ContextJune 24, 2013

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Invigorating customer experiences through technology

VALUE NOISEDATA

DS-IQ uses big data and predictive analytics to anticipate and satisfy customer needs

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Relevance is the key to customer centricity

DS-IQDatafeeds

Relevance Engine

RetailerProprietary

Content Library

DIGITALASSET

MANAGEMENT

CONTENT RELEVANCE

ScanablePrint

Mobile

Web

Facebook

Addressable TV

Twitter

Digital Signage

Email

TOUCHPOINTS

Owned Media Channels

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Cracking the code requires awareness of shopper & context

Retail Relevance Platform

• shopper behavior• purchase cycles• store sales patterns• inventory levels• media channels• response• location• weather• social activity• marketing events• etc.

Context awareness is a function of:

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Representative in-market applications

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Localized digital

signage

Personalized offers

Mobile engagement

LocalizedFacebook

(Integrates both “1:many” and “1:1” shopper experiences)

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Automated targeting based on weather

Sales & Campaign Management

ReportingRelevance Engine

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Cold & Flu

Primaryproduct

displayed

Inventory trigger

Out-of-stocknotification

Alternativeproduct

displayed

!

Sales

Inventory

Weather

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Automated targeting based on inventory

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Leveraging your BroadSign platform

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Ad Sales, Creative, & Applications

Media Infrastructure & Operations

Media Delivery Platforms

SALES & CAMPAIGNMANAGEMENT

RELEVANCE REPORTING

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Benefits for retailers & network operators

More relevant messaging

Messages dynamically targeted and triggered

based on data

Omni-channel integration

Campaigns coordinated across channels

spanning the path to purchase

Workflow efficiency

Tools, systems, and services to improve

efficiency and increase visibility

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Thank you

David DeBuskVice President, Enterprise Solutions

david.debusk@ds-iq.com

Phone: +1.425.974.1573