automating relevance for the age of context (ds-iq)
Post on 17-Oct-2014
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DESCRIPTION
DS-IQ uses big data and predictive analytics to anticipate and satisfy customer needs.TRANSCRIPT
Automating Relevance for the Age of ContextJune 24, 2013
Confidential and Proprietary | Page
Invigorating customer experiences through technology
VALUE NOISEDATA
DS-IQ uses big data and predictive analytics to anticipate and satisfy customer needs
Confidential and Proprietary | Page 4
Relevance is the key to customer centricity
DS-IQDatafeeds
Relevance Engine
RetailerProprietary
Content Library
DIGITALASSET
MANAGEMENT
CONTENT RELEVANCE
ScanablePrint
Mobile
Web
Addressable TV
Digital Signage
TOUCHPOINTS
Owned Media Channels
Confidential and Proprietary | Page
Cracking the code requires awareness of shopper & context
Retail Relevance Platform
• shopper behavior• purchase cycles• store sales patterns• inventory levels• media channels• response• location• weather• social activity• marketing events• etc.
Context awareness is a function of:
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Confidential and Proprietary | Page
Representative in-market applications
6
Localized digital
signage
Personalized offers
Mobile engagement
LocalizedFacebook
(Integrates both “1:many” and “1:1” shopper experiences)
Confidential and Proprietary | Page
Automated targeting based on weather
Sales & Campaign Management
ReportingRelevance Engine
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Confidential and Proprietary | Page
Cold & Flu
Primaryproduct
displayed
Inventory trigger
Out-of-stocknotification
Alternativeproduct
displayed
!
Sales
Inventory
Weather
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Automated targeting based on inventory
Confidential and Proprietary | Page
Leveraging your BroadSign platform
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Ad Sales, Creative, & Applications
Media Infrastructure & Operations
Media Delivery Platforms
SALES & CAMPAIGNMANAGEMENT
RELEVANCE REPORTING
Confidential and Proprietary | Page
Benefits for retailers & network operators
More relevant messaging
Messages dynamically targeted and triggered
based on data
Omni-channel integration
Campaigns coordinated across channels
spanning the path to purchase
Workflow efficiency
Tools, systems, and services to improve
efficiency and increase visibility
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