australian govt social media best practice toolkit 2013

Australian Govt Social Media Best Practice Toolkit 2013

Belinda Hayes, Online Communications Manager@DSE_Vic and @belhayes

Improving staff skills and knowledge to enhance social media use

Encouraging appropriate social media use within your organisation

Establishing governance for successful social media use

Developing staff training guide

Moderating and monitoring social media use

Sustainably managing land, water, fire and biodiversity with, and for, Victorian communities.

What first

Listen

Research

Policy

Be professional

Be confidential

Be respectful

Be accountable

Stay productive

Social media training

Yammer

YouTube

Firefighter

Regional

Swoop

Emergency services

Emergencies

Guidelines

Principles:

Fire and flood agencies in Victoria have endorsed the following three principles that should guide our approach to the use of social media during emergencies;

1)Proactive and effective use of social media can help us achieve our mission of protecting life and property.

2) To use social media effectively, agencies need to build and maintain credibility and authority in the space and be seen as open, transparent, and honest.

3) Agencies understand the critical role they play in information flow and will actively encourage and engage in the exchange of timely, relevant, and tailored information via social media.

Facebook - Fires

During an incident

Twitter - fires

Conclusion

Belinda Hayes

Online Communications Manager

Department of Sustainability & Environment

@DSE_Vic

@belhayes

belinda.hayes@dse.vic.gov.au