augmented reality deck by arworks - v2

Smartphone Appsin Marketing

using Augmented Reality (AR)

Sab BudahazyARworks

CEO

www.ARworks.com szbudahazy@arworks.com

The Mobile World

1.400.000.000 pcs

3 hours

13.5 bn USD

Go Mobile

Make Apps

Use Augmented Reality (AR)

TEXT PHOTO VIDEOINTERACTIVEANIMATION

AUGMENTED REALITY

-1900 -1950 -2011 2012-

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AR

What is

Why use

How to

use

What is AR?

AUGMENTED REALITYAdding multimedia

content to the real world

through the smartphone’s

live camera view

Content

Text Sound, music

Image Video

3D models

3D animatio

n

Showreel video

Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M

Augmented Reality App types

• Marker based AR– Adding virtual content

to prints, products

• GPS based AR– Adding virtual content to locations

• Panoramic 360 AR– Immersing users in surroundings

Marker based-Print-IKEA

Ikea -Video

Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw

Marker – Billboard

Beetle Video

Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo

Marker based AR-Product-Beer

Bulmers video

Video link: https://www.youtube.com/watch?v=__4MdUB_M7E

GPS based AR-Vodafone

Vodafone Video

Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk

Panoramic AR-Mercedes

Mercedes Video

Video link: https://www.youtube.com/watch?v=b8HO9jD71GA

Augmented Reality App types

• Marker based AR– Adding virtual content

to prints, products

• GPS based AR– Adding virtual content to locations

• Panoramic 360 AR– Immersing users in surroundings

Why use it?

Advantages• Smartphone (vs other digital)– Always with the customer– Fully interactive digital channel

• App (vs mobile web)–Works Off-line– Stays on the phone– Uses sensors, camera, etc

• Augmented Reality (vs regular)– Interactive 3D products– Immersive 360 worlds– Direct link to the product/shop

How to use apps and AR?

Standard app content • Product catalogue in AR• Manual/instructions in

AR• Useful tools in AR• Shop/dealer info • Sales/promotions info• Coupons• Prize draws in AR• Exclusive content in AR• Fun content, games in

AR

Shops

Coupons

Special Discounts

Useful Tool

3D Manual

Products

AR App ideas solutions

Spar Mercedes

Mercedes 360 InteriorDT LeafletSPAR Album

SPAR: http://www.arworks.com/en/portfolio-item/panoramic-ar/DT: http://www.arworks.com/en/portfolio-item/telekom-augmented-reality-spring/Mercedes: http://www.arworks.com/en/portfolio-item/augmented-reality-panoramic-ar-mercedes-bemz/

AR App ideas solutions

Discovery Shark AttackNovartisAudi A3

Audi: http://www.arworks.com/en/portfolio-item/audi-a3-sportback-singapore-experience_augmented-reality/Novartis: http://www.arworks.com/en/portfolio-item/syringe-in-the-eye/Discovery: http://www.arworks.com/en/portfolio-item/shark-attack-for-discovery/

Cool AR solutions

• Interactive products • Talking billboards• Navigation to your shops• Exclusive content only at outlets• Treasure hunt promotional games• Virtual shops• Space Travel

AR on expos/events• Unique, extraordinary visual experience

– Holographic Expo stands

• Unlimited 3D content on limited space• Can be taken away as a public app• Low cost• Re-usable

Mahindra Keler Dubai Customs

Allianz Dubai Customs Opel Dakar Rally

Allianz: http://www.arworks.com/en/portfolio-item/haunted-house/ Dubai: https://www.youtube.com/watch?v=azcvGWH2kqYOpel: http://www.arworks.com/en/portfolio-item/dakar-race-in-a-shopping-mall-in-ar/

App Tips

Avoid complex games

Add product connected useful features

Motivate download with exclusive content

Advertise

Go Mobile

Make Apps

Use Augmented Reality (AR)

Use smartphone apps with

augmented reality

and other impressive 3D visual technics

to win your customer

Thank you

Sab Budahazywww.Arworks.com

szbudahazy@arworks.com