augmented reality deck by arworks - v2
DESCRIPTION
An upgraded version of the previous deck -this was presented on the Marketing on Tour conference in Munich - 13/Nov/2013 by ARworks.TRANSCRIPT
Smartphone Appsin Marketing
using Augmented Reality (AR)
Sab BudahazyARworks
CEO
www.ARworks.com [email protected]
The Mobile World
1.400.000.000 pcs
3 hours
13.5 bn USD
Go Mobile
Make Apps
Use Augmented Reality (AR)
TEXT PHOTO VIDEOINTERACTIVEANIMATION
AUGMENTED REALITY
-1900 -1950 -2011 2012-
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
AR
What is
Why use
How to
use
What is AR?
AUGMENTED REALITYAdding multimedia
content to the real world
through the smartphone’s
live camera view
Content
Text Sound, music
Image Video
3D models
3D animatio
n
Showreel video
Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M
Augmented Reality App types
• Marker based AR– Adding virtual content
to prints, products
• GPS based AR– Adding virtual content to locations
• Panoramic 360 AR– Immersing users in surroundings
Marker based-Print-IKEA
Ikea -Video
Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw
Marker – Billboard
Beetle Video
Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo
Marker based AR-Product-Beer
Bulmers video
Video link: https://www.youtube.com/watch?v=__4MdUB_M7E
GPS based AR-Vodafone
Vodafone Video
Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk
Panoramic AR-Mercedes
Mercedes Video
Video link: https://www.youtube.com/watch?v=b8HO9jD71GA
Augmented Reality App types
• Marker based AR– Adding virtual content
to prints, products
• GPS based AR– Adding virtual content to locations
• Panoramic 360 AR– Immersing users in surroundings
Why use it?
Advantages• Smartphone (vs other digital)– Always with the customer– Fully interactive digital channel
• App (vs mobile web)–Works Off-line– Stays on the phone– Uses sensors, camera, etc
• Augmented Reality (vs regular)– Interactive 3D products– Immersive 360 worlds– Direct link to the product/shop
How to use apps and AR?
Standard app content • Product catalogue in AR• Manual/instructions in
AR• Useful tools in AR• Shop/dealer info • Sales/promotions info• Coupons• Prize draws in AR• Exclusive content in AR• Fun content, games in
AR
Shops
Coupons
Special Discounts
Useful Tool
3D Manual
Products
AR App ideas solutions
Spar Mercedes
Mercedes 360 InteriorDT LeafletSPAR Album
SPAR: http://www.arworks.com/en/portfolio-item/panoramic-ar/DT: http://www.arworks.com/en/portfolio-item/telekom-augmented-reality-spring/Mercedes: http://www.arworks.com/en/portfolio-item/augmented-reality-panoramic-ar-mercedes-bemz/
AR App ideas solutions
Discovery Shark AttackNovartisAudi A3
Audi: http://www.arworks.com/en/portfolio-item/audi-a3-sportback-singapore-experience_augmented-reality/Novartis: http://www.arworks.com/en/portfolio-item/syringe-in-the-eye/Discovery: http://www.arworks.com/en/portfolio-item/shark-attack-for-discovery/
Cool AR solutions
• Interactive products • Talking billboards• Navigation to your shops• Exclusive content only at outlets• Treasure hunt promotional games• Virtual shops• Space Travel
AR on expos/events• Unique, extraordinary visual experience
– Holographic Expo stands
• Unlimited 3D content on limited space• Can be taken away as a public app• Low cost• Re-usable
Mahindra Keler Dubai Customs
Allianz Dubai Customs Opel Dakar Rally
Allianz: http://www.arworks.com/en/portfolio-item/haunted-house/ Dubai: https://www.youtube.com/watch?v=azcvGWH2kqYOpel: http://www.arworks.com/en/portfolio-item/dakar-race-in-a-shopping-mall-in-ar/
App Tips
Avoid complex games
Add product connected useful features
Motivate download with exclusive content
Advertise
Go Mobile
Make Apps
Use Augmented Reality (AR)
Use smartphone apps with
augmented reality
and other impressive 3D visual technics
to win your customer
